Autotalks to get cars 'talking' on the road by 2015 [Jerusalem Post (Israel)]
(Jerusalem Post (Israel) Via Acquire Media NewsEdge) For drivers, overtaking a truck is always a risk. Now, the latest craze in the auto technology arena, vehicle-to-vehicle (V2V) communication systems - or cars that can "talk" to one another in real time - is promising to lessen that risk and heighten road safety.
Autotalks, founded and headquartered in Israel, has become a world leader in V2V as well as vehicle-to-infrastructure (V2I) technology, which enables, for example, traffic lights and other infrastructure to respond to an emergency vehicle's needs.
In 2008, Israeli entrepreneurs Nir Sasson and Onn Haran founded Autotalks to fill a need in the automotive industry. They implemented a sophisticated wireless technology in a smart chipset that allows cars to exchange data.
In October, Autotalks will present its latest offering - the world's first automotive-grade chipset ready for series-production for connected car models - at the auto industry's big event, the ITS World Congress in Tokyo.
The technology analyzes data transmitted by the on-board processing units of nearby vehicles, to warn drivers of any imminent danger and communicate with transportation infrastructure.
"This chipset is ready to be deployed in vehicles," Autotalks director of marketing Daniel Campbell says, explaining that car-to- car chipsets will be installed in certain high-end models by 2015.
After that, Campbell says, all car manufacturers will have to include V2V and V2I technology if they want to stay in the game.
Indeed, industrial research company IHS reports that more than 1.3 million cars worldwide will be outfitted with V2V-based systems within five years, and that 30 percent of all new cars will come with them 10 years from now.
Road safety, hacker-proof security
V2V and V2I systems address grim statistics: According to the World Health Organization, road traffic injuries caused an estimated 1.24 million deaths worldwide in the year 2010. Eurostat reports that transportation accidents remain the largest single cause of death among people aged 15 to 29 in the EU. In the US, an average of six million car accidents occur every year.
"We're all working for a safer road; car accidents influence us all," says Campbell. "We see the importance [of the technology]. It's really a big power that is driving the industry and we're proud to be part of it."
But road hazards are not the only threats addressed by the revolution at hand.
Autotalks claims the chipsets that power its system - a communications processor called CRATON and a radio frequency transceiver dubbed PLUTON - are secure and hacker-proof. Its built- in security solution authenticates and processes every incoming packet received by a vehicle in less than a millisecond.
"One of our key messages is we're not only providing the first chipset but the most secure chipset available," says Campbell. "Our background is from telecommunications, so we understand privacy and security. We take the most extreme efforts to make sure system is secured."
From ABS to V2V
Campbell likens auto technology's expansion into vehicle communication to that of the anti-lock braking system (ABS), which gradually transferred braking control from the driver to the vehicle as the technology evolved.
And, just as ABS took time to become an industry safety standard for new cars, V2V mostly likely will take a few years until the automotive market considers it customary, Campbell says. But he predicts this new communication system will become the norm.
"Would you think about purchasing a car without ABS? That's the same evolution in safety application with V2V and V2I," he says.
While Israel does not have an automotive industry of its own, Campbell says it does have credible and sought-after expertise in automotive technologies. Just look at the success of Mobile Eye, the Jerusalem-based maker of a chip- and camera-based technology that helps drivers avoid a collision.
"The automotive community appreciates Israeli expertise. Different car manufacturers are coming to Israel to find a new technology," he says. "Israelis have the ability to take a concept and technology from a different domain and bring the expertise to a new domain."
Soren Hess, general manager of the CAR 2 CAR Communication Consortium, says, "We consider Autotalks Automotive Grade V2X chipset availability to be an indication of the major progress the industry has made. Vehicle manufactures and Tier 1s are now able to design series-production modules and apply the relevant applications."
Autotalks has offices in North America, Japan, Korea, France, Germany, Spain and Sweden. It is a privately held company, funded by Gemini Israel Funds, Magma Venture Partners, Amiti Ventures and Mitsui & Co. Global Investment.
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