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WebMetro Presents, How Real Engagement Drives Conversion Rates at the Electronic Retailing Association Direct-to-Consumers 2013 ConventionSAN DIMAS, Calif. --(Business Wire)-- Leading digital marketing agency, WebMetro, a TeleTech (News - Alert) company, is honored to announce that Karen Helweg, vice president of user engagement, will present "How Real Engagement Drives Up Conversion Rates" at the Electronic Retailing Association (ERA) Direct-to-Consumers (D2C) Convention on September 26, 2013, at 11:30 a.m. PT, in Las Vegas, Nevada. Direct response advertisers spend millions of dollars to drive prospects to websites, but often fail to provide a relevant and engaging experience. It is this troublesome and common issue that Helweg will address during her session. Helweg will discuss how, with proper investing, advertisers can drive the greatest number of website sales. Helweg will also talk about how top advertisers are using conversion rat optimization programs and testing tools such as heat maps to determine engagement, reduce abandonment, uncover segmentation opportunities, and develop content for continuous optimization. Additionally, attendees will learn how an ongoing conversion rate optimization program impacts overall marketing performance, including revenue gains and decreased cost-per-acquisition.
WHAT: How Real Engagement Drives Up Conversion Rates, ERA D2C Karen Helweg is the vice president of user engagement at WebMetro. She is responsible for channel integration, landing page testing, and ongoing optimization of all online channels; including conversion rate and funnel optimization. In her role, Helweg guides everything from multivariate testing to behavioral analytics. About WebMetro Founded in 1995, WebMetro is one of the largest and fastest-growing U.S. search marketing agencies. Competitive brands engage WebMetro to create and implement successful integrated marketing strategies for increasing online market share, lowering acquisition costs, and penetrating new markets. The digital marketing agency provides paid search, SEO, mobile search, user engagement and conversion rate optimization services, and online media strategies including the integration of display advertising, social advertising, and email marketing. WebMetro is a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a key part of TeleTech's Customer Growth Services division, Revana. For more information about WebMetro, please visit www.webmetro.com, call 866.276.9417, or email [email protected].
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