We'll help your firm get in the headlines ; SPONSORED COLUMN KEVIN KELWAY Director [Herald, The (Plymouth, England)]
(Herald, The (Plymouth, England) Via Acquire Media NewsEdge) QUITE often I sit down with a glass of gin and tonic and dig through my media portfolios to see what I do differently from others - and it always makes for interesting reading. I've been working in PR and marketing for over 15 years, and specialising in campaigning, working with small businesses, and increasingly working with partners outside of Plymouth.
The PR game has changed over the years, but putting personal relationships first and making sure you offer something of value to the influencers and journalists you pitch is more important than ever - especially during these lean times.
I make no excuses about coming out of the PR closet and jumping on bandwagons, creating bandwagons for clients, being passionate about PR issues, writing with conviction, maintaining focus on campaigns, but crucially always providing PR solutions at the end of the day that benefit people looking for Dorcas Media services. PR is about being tenacious, creating and building media links, writing material that assists in publicising your business, supporting your public relations effort, great research, assisting with on-site logistics and events, providing great media relations for your clients. To get in the news, you have to be in the news PR voyeurism Entertain us Social media listening Making networking connections Growing APPS for PR More focus on PR target networking for your business Public relations is about being different, talking about yourself and clients, showcasing the best you have to offer and putting your business centre stage.
My business, Dorcas Media Limited, is named after a feisty, dominant Barbican maid - and if you want a PR agency that can make your business grow using the power of the media, please give me a call for a free consultation.
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