|[September 19, 2013]
Demandbase Enables ExactTarget Customers to Personalize Content and Optimize Online Forms for Web Visitors within Salesforce Marketing Cloud
SAN FRANCISCO --(Business Wire)--
Inc., the targeting and personalization platform for B2B, and
ExactTarget, a global digital marketing provider and a Salesforce.com (News - Alert)
company, today announced the availability of two Demandbase connectors
that integrate the Demandbase platform with ExactTarget's Interactive
Marketing Hub, enabling marketers to strengthen their engagement and
conversion with business prospects and customers. Leveraging the Demandbase
platform to identify the companies that visit the website, the
connectors empower marketers with powerful solutions to create a
personalized experience across their website. The functionality is
offered within the Salesforce ExactTarget Marketing Cloud, a marketing
platform that unites ExactTarget's e-mail, mobile, web, marketing
automation, analytics and platform capabilities with Salesforce.com's
leading social marketing products, Buddy Media (News - Alert), Radian6 and Social.com.
The next generation Salesforce Marketing Cloud was unveiled at the
ExactTarget Connections 2013 conference this week.
In B2B, website activity is emerging as the number one indicator of
buying intent. As business buyers go through their purchasing
activities, visits to a prospective vendor's website becomes an integral
part of research and due-diligence even before a hand-raise. For
enterprise marketers, getting the information about these business
buyers as they start to interact with the website can transform a web
hit into a highly targeted and dynamic web engagement.
Demandbase and ExactTarget, as part of the Salesforce Marketing Cloud,
share a common mission to help marketers develop highly trgeted and
personalized web engagement, specifically to the business accounts most
likely to convert. The Demandbase connectors for Content
Targeting and Web
Forms enable customers to deliver relevant messages for website
visitors and shorten ExactTarget forms, making the information about
these visitors more robust and actionable.
"Companies are realizing more and more that to efficiently grow revenue,
they must take advantage of innovations in tools that help bring
together marketing and sales using data, information and technology,"
said Chris Golec, founder and CEO, Demandbase. "It's no longer enough to
focus on the volume of visits or leads in B2B. Rather, it's about
shifting the approach to zero in on the segments and companies that best
fit the profile of your business buyer, the ones most likely to buy."
With this offering, Demandbase and ExactTarget bring to market two
unique solutions that are now part of the Salesforce Marketing Cloud and
changes the way B2B marketers can take action on the companies that
matter most to sales and marketing. Marketers can now segment,
categorize and analyze their prospects and customers based on website
activity, from the company information provided by the Demandbase Forms
Connector. They can also better qualify leads based on real-time website
activity, and get them passed to Sales to continue the conversation.
ExactTarget enterprise customers also can take advantage of the
pre-built Demandbase Content Targeting connector to create messages,
pages, and an overall user experience that's highly relevant to the
business buyers, as they interact with the website. The combined
solutions create a more relevant communication experience between the
brand and business buyer - driving increased engagement, marketing
conversions, and ultimately driving revenue.
Salesforce Marketing Cloud customers require no additional software
infrastructure to start delivering a personalized web experience and
shorter web forms to business visitors. Using Demandbase to identify
customers and prospects at the company-level enables ExactTarget
customers to distinguish priority prospects, without cookies and before
any web form is completed.
Demandbase is the title sponsor of the B2B track at ExactTarget
Connections, Sept. 17-19.
Demandbase is the first targeting and personalization platform for B2B,
transforming the effectiveness of marketing programs and marketing's
ability to impact revenue. Demandbase's patented technology identifies
and segments the companies visiting a website, providing detailed,
targetable business attributes in real-time, and without the use of
cookies. Demandbase platform modules include Company-Targeted
Advertising, Website Personalization, B2B Analytics, and lead capture
Form Optimization. The Demandbase platform integrates with other sales
and marketing technologies to deliver unique intelligence about web
visitors to make online interactions more effective and better attract,
convert and retain the right customers. For more information, visit http://www.demandbase.com.
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