IDG Communications Makes Executive Promotions
Sep 20, 2013 (Close-Up Media via COMTEX) --
IDG Communications U.S. CEO Michael Friedenberg announced he has selected a chief digital officer and chief content officer across IDG media in the United States.
According to a release, Peter Longo assumes the new position of chief digital officer for IDG Communications U.S. He will be responsible for digital strategy and operations for IDG Enterprise, IDG Consumer & SMB, and IDG TechNetwork. In addition, Longo will continue in his role as CEO of IDG TechNetwork.
Longo, who joined IDG five years ago, has built IDG TechNetwork into a leading tech vertical ad network and exchange and has defined and led IDG's data-driven strategy. As chief digital officer, Longo will oversee all digital operations in IDG's U.S. media subsidiary, IDG Communications, including ad operations, development of creative systems and functionality, demand generation, branding, video, and mobile. To support the delivery of digital programs for technology marketing clients, he also leads the continuing development and implementation of technology and data capabilities.
Friedenberg assumes Longo's CEO responsibilities for IDG Consumer & SMB brands (PCWorld, TechHive, and Macworld). In addition, Friedenberg remains CEO of IDG Enterprise, the position he held before his promotion to CEO, IDG Communications U.S., last month.
IDC noted that John Gallant has become the first chief content officer for IDG Communications U.S. He has served in a similar role for IDG Enterprise since 2010 and now adds responsibility for editorial leadership of IDG Consumer & SMB brands. Since 2010, under Gallant's leadership, the IDG Enterprise editorial team has won more than 100 awards, and page views have averaged approximately 28 million per month. IDG Enterprise's media brands and their journalists have substantially increased their social media presence, including attracting almost 500,000 Twitter followers.
Gallant is a member of the Media Industry Newsletter (Min) Editorial and Design Hall of Fame.
"Pete and John have been leaders in our transformation from a print to digital media company in recent years," Friedenberg, CEO, IDG Communications U.S. said. "Pete and his team's accomplishments in building audiences, and adding technologies and partnerships across the TechNetwork of independent sites and our media brands have propelled IDG to a leadership position in delivering data-driven solutions in tech media."
The Longo and Gallant promotions take effect immediately.
International Data Group (IDG) is a technology media, events and research company.
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