Campaign to ask Hamilton shoppers to 'shop small' [Hamilton JournalNews, Ohio]
(Hamilton Journal News (OH) Via Acquire Media NewsEdge) Sept. 20--HAMILTON -- An area billboard company has announced a campaign to get Hamilton consumers to "shop small" this holiday season.
Representatives from Richmond, Ind., based Porter Advertising, which owns a number of billboards in the area, met with a small group of community leaders, including officials from the Greater Hamilton Chamber of Commerce and the City of Hamilton, Friday to discuss the program and encourage local businesses to participate in the initiative.
Marketing Specialist Jessica Clark said the goal of the "Shop Small Hamilton" campaign will be to get as many people to do their holiday shopping in Hamilton's small businesses as they do in the malls and shopping centers out of town.
The effort is piggy-backing on the national Shop Small campaign being promoted by American Express, but will be more targeted with a specific emphasis on Hamilton.
"It's a simple matter of economics," she said. "Money flows in and out of the community, and we want it to flow in and stay in."
"So then it's a question of how can we bring this national initiative to our community," she said. "The most efficient way to do that is to seek out partners to work on this together."
Clark said there will be several different approaches to the initiative, with many possibilities for related efforts that could develop if there is enough interest among small business owners.
The campaign will include a social media aspect, with pages on Facebook and Twitter, and the creation of a QR code that will lead people to an app that can be downloaded on their mobile devices that will highlight participating businesses.
Clark said there will also be an exposition type event on Nov. 30 in the downtown area where businesses or business associations that participate in the campaign can have a booth to promote local shopping. Details on where it will be have yet to be determined, but she said they will offer area non-profits and businesses without a "bricks-and-mortar" location to be a part of the campaign.
Although some present at the launch expressed their concern over the short notice of the campaign and the number of competing events going on in and around Hamilton at that time, there was some consensus that it was a good idea and has the potential of becoming a bigger event in subsequent years.
"You're going to have to take a leap of faith to make it happen this year," said Alfred Hall, director of Hamilton Urban Garden Systems.
"This is a good idea," said Kenny Craig, CEO of the Greater Hamilton Chamber of Commerce. "We will support anything we can do to drive people to our small businesses."
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