Acxiom Wins People's Choice Stevie Award for Favorite New Products
Sep 23, 2013 (Close-Up Media via COMTEX) --
Acxiom, an enterprise data, analytics and software-as-a-service company, has been named a winner of a People's Choice Stevie Award for Favorite New Products in The 11th Annual American Business Awards ceremony, as well as a Silver Stevie Awards winner in the competition at large.
According to a release, the company is being recognized for the introduction of Audience Propensities, a portfolio of "big data" models, developed across 13 industries that enables marketers to more scientifically select media and more efficiently reach their intended audience. Audience Propensities is a key component of the Acxiom Audience Operating System that debuts on September 24, at Advertising Week in New York City.
"This is extraordinary validation of our hard work in providing innovative solutions that reinvent marketing and increase its efficiency," said Scott Howe, Acxiom's President and CEO. "We ultimately judge ourselves by the results our clients generate, so the fact that so many of them weighed in to express their support, in addition to the judges' outstanding ratings, means a lot to us and is a confirmation that we are on the right track."
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