Conductor Solves [Not Provided] Problem for Digital Marketers With Launch of TrueTraffic
NEW YORK, NY, Sep 25, 2013 (Marketwired via COMTEX) --
Conductor, the market leader in search optimization technology,
today announced the availability of TrueTraffic, a new technology
solution for dealing with [Not Provided] search data. The launch of
TrueTraffic comes at an ideal time given Google's quiet change this
month aimed at encrypting all search activity -- except for clicks on
ads -- which caused [Not Provided] visits to skyrocket.
Conductor has been closely monitoring the rise of [Not Provided]
since the change to stop sending keyword data for logged-in users was
first introduced by Google in October 2011. Keyword data is an
important metric for digital marketers as it provides insight into
what terms visitors use to arrive at desired websites. The data also
provides marketers with a benchmark for readjusting search
strategies, developing content, optimizing pages and a general
understanding of what's working and what could be improved upon to
ensure positive brand interaction and a rewarding visitor experience.
Without this data, marketers are flying blind.
Conductor analysis found that on Sept. 23, 2013 more than 11 million
visits from three major retail websites showed one site with 65
percent of traffic [Not Provided], a second with 75 percent of
searches [Not Provided] and a third at 80 percent. Outside reports
suggest that Google has gone even further electing to hide all search
data, bringing the percentage of encrypted search to nearly 100
TrueTraffic overcomes the loss of organic search keyword data and
reinstates control over natural search for digital marketers.
TrueTraffic calculates the traffic and revenue generated by
individual keywords based on online visibility, consumer demand and
behavioral models. The solution provides marketers and agencies with
a clearer picture of the keywords driving website traffic to make
better, more informed decisions on how to prioritize content creation
and SEO initiatives.
"Our customers' desire to succeed is what drives us to innovate,"
said Seth Besmertnik, CEO of Conductor. "As the search technology
market creator, we have built a thriving business by being able to
anticipate the future needs of our clients long before market demand
dictates. TrueTraffic is another example of our unequaled ingenuity
and commitment to search marketers. Now, instead of guessing at the
85 percent of traffic they can't see, or even watching that number
climb to 100 percent, with TrueTraffic marketers can see specifically
what is motivating the visitors to their site -- and continue to
Conductor Searchlight(TM) is the most widely adopted search
technology used by major brands and the agencies that support them.
The platform is used by more than 5,000 brands; boasts 10,000 global
users; supports six terabytes of data weekly; and delivers more than
50,000 workspaces. Customers report 6x more traffic and 15x more
conversions from using Conductor Searchlight.
Conductor is the global leader in search technology.
More than 5,000 brands and enterprise marketers use its cloud-based
platform, Conductor Searchlight(TM) to measure, improve and manage
their natural search efforts to stay ahead of the competition,
increase site traffic and boost revenues. The powerful, highly
scalable platform processes massive amounts of data quickly to give
users real-time information for better, more informed decision making
and to identifying new ways to increase share-of-search that will
propel their businesses forward. Offering the most robust performance
reporting and measurement tools available in the industry, Conductor
arms marketers with the intelligence needed to tie SEO success to
business objectives and demonstrate the value of SEO across the
organization. One of New York City's fastest growing and most admired
technology companies, Conductor is routinely recognized for
excellence in business and corporate culture. To learn more, go to
www.conductor.com or follow Conductor on Twitter @conductor.
April H. Burghardt
SOURCE: Conductor, Inc.
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