JWT Canada named agency of record by Air Canada
Sep 26, 2013 (AIRLINE INDUSTRY INFORMATION via COMTEX) --
Canadian advertising and marketing firm JWT Canada said that it has been selected by Canadian flag carrier Air Canada as its new creative advertising agency of record following a national search process.
JWT Canada will handle all of Air Canada's global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.
The firm has operated in Canada for more than 80 years. The agency has created campaigns for many of the country's brands, including Tim Hortons and SickKids (The Hospital for Sick Children), Tylenol and Walmart Canada. Clients of JWT Canada include Canada Bread, HSBC, Johnson & Johnson, Mazda, Nestle, ParticipACTION and the University of Toronto, among others.
Its parent, JWT is headquartered in New York. JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
Mindshare is a global media agency network that consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, a communications services group.
Find out more at www.jwt.com and www.aircanada.com.
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