Foxwoods hires Boston PR firm [The Day, New London, Conn.]
(Day, The (New London, CT) Via Acquire Media NewsEdge) Sept. 26--A Boston-based communications company announced Wednesday that it's been named Foxwoods Resort Casino's public relations agency of record.
The agency, 451 Marketing, said it will work with Foxwoods "to elevate the resort's profile and promote its world-class gaming, amenities, dining and sporting facilities."
"We were extremely impressed with the 451 Marketing team's energy and innovation in their approach to public relations," Jennifer Reese, Foxwoods' executive director of brand and marketing, was quoted as saying in the agency's announcement. "We're looking forward to working with them to share the next chapter of the Foxwoods story."
Shortly after the announcement's release, a Foxwoods spokeswoman said the casino was not in a position to discuss its "marketing direction" at this time.
Gary DiBartolomeo, named Foxwoods' chief marketing officer in May, left the casino last week.
451 Marketing said it specializes in public relations, social media marketing and search marketing. Its clients include The Yankee Candle Co., HP Hood, Cool Gear International and Bob's Discount Furniture.
"Foxwoods is an iconic brand and a true New England institution," AJ Gerritson, a 451 founding partner, said in the announcement.
Foxwoods is hosting a groundbreaking today for an outlet mall linking its Grand Pequot Hotel and MGM Grand at Foxwoods. The 312,000-square-foot project will provide space for some 80 stores.
(c)2013 The Day (New London, Conn.)
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