UBM Tech: DesignCon Gets a min's Integrated Marketing Award [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) UBM Tech's portfolio of essential business and technical information for design engineers and the electronics industry announced that DesignCon, the definitive event for the chip, board and systems design community, won a min's Integrated Marketing Awards in the "Social Media Initiatives" category.
According to a release, the min's Integrated Marketing awards salute the campaigns, on-going programs and people who have raised the bar on magazine marketing programs by using a myriad of digital channels to deliver effective marketing campaigns.
"It's a great honor to receive this award from min's," said Katie Stern, General Manager DesignCon, UBM Tech. "We are passionate about serving the needs of design engineers and these awards highlight our commitment to this community."
Created by engineers for engineers, UBM Tech noted that DesignCon is focused on the pervasive nature of signal and power integrity at all levels of electronics design: chip, package, board and systems. The event's social media initiatives served as the primary sources and vehicles for news, information and highlights for the conference and expo, community building and as a customer service tool for prospective attendees. DesignCon's social media accounts included Twitter, Facebook and LinkedIn.
Twitter was the exclusive platform used to bring attendees up-to- the-minute event news and information, plasma screens were scattered throughout the event displaying a scrolling feed and a Twitter micro app was included in the DesignCon official mobile app.
DesignCon 2014 will take place January 28-31, 2014 at the Santa Clara Convention Center.
UBM Tech is a media company.
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