Pivotshare Forms Partnership with PR Newswire
Sep 30, 2013 (Close-Up Media via COMTEX) --
Pivotshare, an online platform that allows anyone to sell video directly to its audience using pay-per-view rentals, purchased downloads, and channel-wide subscriptions, has integrated online content distribution from PR Newswire into its platform.
According to a release, by integrating access to PR Newswire's syndicated content network of websites, Pivotshare's online video publishers will be able to promote news, announcements and other content to a far-reaching online audience. This integration will also feed content automatically to PRNewswire.com, one of the industry's most visited websites.
The company noted that any Pivotshare client can now send an online news release directly from the Pivotshare website in a simple process. Video creators will be able to supplement online distribution with PR Newswire's media targeting capabilities and match the creator's content with the right journalists and audience. Pivotshare's clients will also have the option of sharing their message on social networks, including Twitter and Facebook.
"Our clients are making amazing content and this partnership with PR Newswire is a great way for them to tell the world," said Chris Woolsey, head of Marketing for Pivotshare. "We wanted to give our customers an easy and affordable way to target not only online media sources, but also those journalists that work in their specific markets. PR Newswire made that happen."
"We're very excited to partner with Pivotshare, an up-and-coming company with a powerful video content management and delivery platform," said Michael Crumley, Senior Manager, Small to Medium Enterprise Program at PR Newswire. "Pivotshare's new content distribution integration will help the online news release process work seamlessly for Pivotshare customers. We believe that integrating PR Newswire's online distribution will add tremendous value to and complement the existing tools provided by Pivotshare."
PR Newswire is a provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences.
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