Al Shehabi participates in Sports Marketing 360 [Daily Tribune (Bahrain)]
(Daily Tribune (Bahrain) Via Acquire Media NewsEdge) ? ? Bahrain Olympic Commit tee's (BOC) Marketing Supervisor Hisham Al Shehabi attended the Sports Marketing 360 Conference and Professional Development Workshop, in London recently. Al Shehabi's participation was part of the BOC strategy, aimed at upgrading the capacity of national trainers and promoting their experience in serving the sports in the Kingdom of Bahrain. The event was organised by SportBusiness, a leading global provider of information to the sports industry: magazines, conferences, reports, training and consultancy. Sports Marketing 360 established as the must-attend event for sports marketing professionals from around the world, is a vibrant, challenging and highly relevant conference designed to deliver significant value to those who work in sports, marketing, media, brands and related areas This year's event featured a wealthy number of speakers and experts covering a wide expanse of businesses and industries. This conference highlighted a number of significant themes in terms of using the best practices in sports marketing and creating an interactive environment for the public through using new technologies and channels of social networking. Led by ex-Octagon, Australian Rugby Football Union and Unilever Graham Hollins, the interactive workshop covered the key prin ciples of sponsorship selling. It is designed for people who want to understand exactly how a sponsorship should be planned efficiently, sold, measured and evaluated. Taking part in the conference and workshop were representatives from national Olympic committees, international sports federations, English sports clubs, international marketing companies from the United Kingdom and East Asian countries, along with high-ranking international media officials. ? ?
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