What the cluck? Foster Farms in Livingston uses ?80s hits in TV ads [The Modesto Bee]
(Modesto Bee (CA) Via Acquire Media NewsEdge) Oct. 04--LIVINGSTON -- If you were around in the '80s, you likely heard it on the radio: "Don't you want me, baby? Don't you want me, ohhhh?"
Foster Farms has turned this and two other songs from that era into TV pitches for some of the chicken products it makes in Livingston. Only it's fake chickens singing ? er, clucking ? to the melody.
Along with "Don't You Want Me" by The Human League, the campaign features "Sister Christian" by Night Ranger and "Africa" by Toto. They can be viewed on YouTube.
The chickens, which look as lifelike as any birds in the company's big barns, are held by people dressed in choir robes as they perform snippets of these hits.
"These are memorable ads for memorable chicken products," said Ira Brill, director of marketing and advertising at Foster Farms, in a news release Thursday.
The ads promote frozen, cooked products such as breast nuggets, spicy wings, crispy strips, orange chicken, roasted breast chunks and Buffalo-style strips.
The company, founded in Modesto in 1939 by Max and Verda Foster, produces many other fresh and processed items in Livingston and at its turkey plant in Turlock.
The 15- and 30-second spots started airing Monday in seven TV markets in the West, a region where Foster Farms long has been the top poultry brand. One is the Modesto-Stockton-Sacramento market. The others are Seattle, Spokane, Phoenix, Tucson, Denver and Colorado Springs.
The ads were created by the well-known firm of Goodby, Silverstein & Partners, based in San Francisco. The campaign got an Ad of the Day mention in Adweek, an advertising industry publication.
"These are songs that get stuck in your head," said Margaret Johnson, the firm's executive creative director, in Adweek's online version. "And these spots are just little fun nuggets to remind you of the brand. Yeah, I said nuggets."
Bee staff writer John Holland can be reached at firstname.lastname@example.org or (209) 578-2385.
(c)2013 The Modesto Bee (Modesto, Calif.)
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