DEVONtechnologies Utilizes Avangate [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Avangate, a Customer Centric Commerce solution provider, said it has helped DEVONtechnologies increase its global affiliate program revenue by more than 150 percent via the Avangate Affiliate Network and Managed Affiliate Services.
DEVONtechnologies is a developer of knowledge management solutions for Mac and iOS platforms that use artificial intelligence to improve data mining and information retrieval.
According to a release, with affiliate marketing a key acquisition channel, DEVONtechnologies looked to increase their affiliate sales and reach new users. Common to many software vendors, DEVONtechnologies was challenged by the fact that effectively managing an affiliate program requires significant time and effort. Moreover, DEVONtechnologies faced the added difficulty that most affiliate sites lack Mac focus.
DEVONtechnologies engaged the Avangate affiliate network, a Blue Book Top 20 global affiliate network and specialist in Software and SaaS products, to accelerate their global sales via access to the Avangate Affiliate Network, Managed Affiliate Services offerings, and simplified sales and affiliate payments with Avangate's integrated eCommerce module.
To expand DEVONtechnologies affiliate sales, Avangate launched a series of affiliate promotions focused on the growing DEVONtechnologies' active Mac affiliates, coupled with a sustained communications program. The resulting improvement in lead quality from affiliates increased DEVONtechnologies software orders by 131 percent and revenue by 162 percent.
"Avangate helped us grow a strong base of affiliates, increased network sales and also delivered a solid online store and fulfillment system with a rich set of great marketing and sales tools," said Eric Boehnisch-Volkmann, President, DEVONtechnologies. "Avangate's solution frees us from tedious, day-to-day operational activities, enabling us to focus on our customers and develop new products for the Mac marketplace."
"DEVONtechnologies is a great example of a company with a unique product offering that addresses a rapidly growing market with the need and opportunity to expand distribution to reach more customers via channels, such as Affiliates," commented Mike Ni, CMO/ SVP of Marketing and Products at Avangate. "It continues to be our mission at Avangate to work with companies like DEVONtechnologies to accelerate their global sales with a complete Commerce Platform and Distribution Network, including global affiliates, that help them take advantage of the growing shift in how both consumers and companies search for and purchase technology products online."
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