Office of Communications Earns First Place Award
(Targeted News Service Via Acquire Media NewsEdge) LITTLE ROCK, Ark., Oct. 4 -- The University of Arkansas-Little Rock issued the following news:
The UALR Office of Communications recently earned a first place award from the Arkansas Chapter of the Public Relations Society of America (PRSA).
UALR Director of Communications Judy Williams receives the first-place award from PRSA Award Committee Member Kristen Vandaveer
The award recognized the success of the UALR Grads@Work campaign and was given in the category of Marketing Communications for a Nonprofit Organization.
The campaign grew from national research that indicated one of the top reasons today's students choose a particular university is that graduates from that institution are able to get good jobs.
"The strategy was to tell as many real-life alumni career stories as possible so that the audiences could relate to a real person who got their degree at UALR and is now successfully employed," said Director of Communications Judy Williams.
"What makes this award so gratifying is the fact that our staff - not an advertising agency - created this campaign that went from research to concept to execution. We all pulled together as a team to create our best work. I am so proud of our staff," she said.
Another huge benefit to the campaign was having the association with so many of our alumni who had great stories to tell, Williams said. "We worked very closely with the UALR Alumni Association and our faculty to connect us with graduates from all majors in a variety of jobs."
The marketing campaign drove audiences to a website created to be the hub of information for the campaign, ualr.edu/success. There, viewers could connect with a link to enroll for the next semester, learn more about featured graduates, or upload their own graduate stories.
During the first two weeks, the site had nearly 26,000 page views from almost 2,000 unique visitors. Web analytics show that each success web page from Sept. 1, 2012, through May 9, 2013, had been viewed nearly 38,000 times.
The integrated campaign, which included television, print, radio, online, outdoor boards, and bus bench advertising, launched early last year with a kickoff party held in downtown Little Rock for graduates working in central Arkansas. On campus promotions and media relations were also part of the campaign.
The 2013 Prism Awards were held on Thursday, Sept. 26 at the Arkansas Arts Center.
The Prism Awards are given by PRSA, which recognizes exceptional public relations programs and the skills of the state's practitioners, companies and organizations. For a list of all the winners, see http://arkprsa.org/content.php?page=Prism_Awards.
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(c) 2013 Targeted News Service
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