You could turn your great idea into reality ; Crowdfunder.co.uk and Western Morning News join forces to give backing to community projects [Western Morning News (England)]
(Western Morning News (England) Via Acquire Media NewsEdge) Have you got a great business idea or project that needs funding? The Western Morning News has partnered with Crowdfun der.co.uk to support and back local ideas and turn them into reality right here in the South West. Crowdfunding is one of the fastest-growing new ways of getting money for business and projects with more and more businesses, individuals, community groups, schools and charities turning to their communities to fund their projects. To crowdfund a project, business owners launch a crowd-funding campaign for a target amount of money, explain what they will do with the cash if they get it, and what they will offer as rewards in return for pledges of cash - from Pounds 5-Pounds 5,000.
To date, Crowdfunder.co.uk has launched more than 2,000 projects and raised Pounds 1 million for a number of different community projects, clubs, societies, businesses, social enterprises, start- ups, schools and student projects.
And now with the support of the Western Morning News, local project owners can do it with the powerful backing of their local newspaper and sister website for additional marketing and PR support.
Crowdfunder's partnership with the WMN will bring the UK's largest ever localised crowdfunding initiative to all our readers.
Readers can launch a crowdfunding campaign on our website www.westernmorningnews.co.uk and be sure their project will be additionally seen by tens of thousands of people who read our titles.
What I also like about crowdfunding, said Bill Martin, the editor of the West-ern Morning News, is that it allows project owners the chance to test and validate an idea on the crowd first - if people put money into your project, you know you're onto something, if they don't you can re-think your idea! It's a great way for local papers to get involved in backing local businesses and individual projects - raising real money and support.
How does crowdfunding work? Crowdfunder.co.uk provides idea makers with the platform to raise funding and gain support from their closest community, and gives the crowd the opportunity to invest in an idea they really believe in - no banks involved.
Businesses, individuals, community groups, schools and charities can add projects to www.crowdfunder.co.uk All project owners are then provided with the support and tool kits they need to help spread the word about their fantastic idea and raise funds.
Crowdfunder projects have between four and eight weeks to raise their financial target amount via an organised campaign hosted on the online platfor m. Crowdfunder.co.uk works on an all-or-nothing basis so no funds will be released unless the targets are met. This means that project owners have to have a clear marketing strategy and aim before their campaign starts on the website. Members of the crowd can then individually pledge money to a project, from as little as Pounds 1, and in return receive a reward.
Rewards are given in return for pledges and can be anything from a personalised thank you letter to a one-off experience. The individual project owners create at least five rewards that are tangible and related to their project, which they offer backers in return for financial investment. It is free to add your project to Crowdfunder.
co.uk and they only take a 5% fee of your final target if it's met.
What do project owners have to do? As a project owner you are responsible for gathering and motivating a campaign team and promoting your project to the community closest to you, relevant industries and friends and family, to raise the funds to make your project a success. You will then need to let people in your communities know how important their pledges are to your campaign and raise awareness of your project and the benefits.
Having the reward element for backers shows that crowdfunding is much more than just gaining money without giving anything away in retur n.
What is your great idea? We are looking for businesses and community projects that have an impact on their local area. It could be a scout club that needs new play kit, or a village hall that needs a new roof. Businesses who want to launch a new product that is needed by their local community, such as a community bakery, or a safe play zone for children. Every single person has an idea that they may or may not go on to pursue, Crowdfunder.co.uk allows everyone to have their go at funding this.
Once you have a strong plan, some rewards and a list of people who you think will support your project you can submit it to www.crowdfunding.westernmorningnews.co.uk Together we can crowdfund the future.
If you have any more questions or want to run your idea past the team, please email firstname.lastname@example.org Top tips to make an idea happen Every idea is different but we think every idea is great and will succeed if you: Create a strong team who will help you with your project pitch.
Gather a community who will help promote your project.
Offer at least five really good rewards.
Engage with the local media - this partnership with help you do this.
Create a marketing and social media plan.
Believe in your idea.
How Crowdfunder can support you Crowdfunder can give you lots of support during your campaign by: Offering advice on your project pitch, project video, rewards and marketing plan.
Promoting your project via our social media channels and email newsletter. Helping you write press releases and gain coverage in the local press via our media partnership. Providing you with all the tools and tips you need to run a successful crowdfunding campaign.
'Crowdfunding allows project owners the chance to test and validate an idea on the crowd first' Western Morning News editor Bill Martin
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