Znaptag collaborates with Getty Images for image information
Oct 07, 2013 (MarketLine via COMTEX) --
Znaptag, an advertising network for brands, and Getty Images, a digital media company, have announced a global collaboration that gives Znaptag access to Getty Images's catalogue of images and the associated information on what's depicted.
The image information will be used by Znaptag to enable brands to get access to new prime advertising real estate (in-image ads) while ensuring brand safety and contextuality, and publishers to monetize their image content in an effective and non-intrusive way.
"New ad formats and technologies are required to further spur online ad growth," says Miki Momen, CEO and co-founder of Znaptag, "and our acclaimed platform can serve a wide variety of in-image ad formats ranging from animated rich media ads to action triggered interactive tags."
Mr Momen continues: "The right ad at the right place is what all marketers are looking for and Znaptag can cater to this wish in a big way. By placing ads inside images, brands get to put their message directly where the audience is looking - the engagement rate for contextually relevant in-image ads are far superior to any other placement when done correctly. Within two years' time we are certain that marketers have realized that in-image ads should be a significant part of every online budget."
Vinay Solanki, Director, Business Development, Getty Images says: "Getty Images is excited to be working with Znaptag by offering our metadata to target a very novel approach to advertising using our content to provide publishers with new revenue streams."
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