Genuine Interactive Garners Recognition by Web Marketing Association [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Genuine Interactive received a 2013 WebAward for its digital work for New England Baptist Hospital.
The website, NEBH.org was awarded the Healthcare Provider Standard of Excellence award by the Web Marketing Association (WMA). Since 1997, the WMA's annual WebAward Competition has been setting the standard of excellence for website development.
According to a release, Genuine's work for NEBH.org won the Healthcare Provider Standard of Excellence award based on the site's design, ease of use, copywriting, interactivity, use of technology and content. More than 1,500 entries were submitted from 40 countries.
"Our strategic approach to building a brand's digital presence in the healthcare industry, prove that compliant websites can also be interactive and engaging," said Chris Pape, executive creative director and co-founder of Genuine. "NEBH.org is a perfect example. Genuine worked closely with New England Baptist Hospital to strategically align the needs of its target audience and business goals to create a unique digital experience that sets them apart from competitors."
Annually, independent judges from around the world review sites in 96 industries and the best sites are recognized with a WebAward. The WebAward Competition is an award recognition program for Web developers and marketers worldwide.
Genuine Interactive is a full-service interactive agency armed with a team of 90+ digitally savvy employees who create fully interactive experiences for national brands.
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