Nissan Motor Company Bolsters Brand Power in Contract with Omnicom Group [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Nissan Motor Co. announced it has signed a multi-year agreement with Omnicom Group for communications, advertising, marketing, media, promotions and digital services.
According to a release, the global relationship will be managed by Nissan United, a newly-formed multi-disciplinary team of agency leaders based in New York that will build brand value for Nissan.
"Brand power is a core pillar of our Nissan Power 88 strategic plan and is essential for our growth," said Roel de-Vries, Nissan Corporate Vice President and global head of marketing, brand and communications. "In Omnicom, we have a strong partner and the new, industry-changing Nissan United structure is a perfect setup to deliver on our promise of innovation and excitement for everyone," de-Vries continued.
Omnicom Group has named Jon Castle as president of Nissan United, which will include leaders from various expert agencies in the group. "We are thrilled to extend our partnership with Nissan and remain dedicated to bringing together the best Omnicom resources around the world to continue to strengthen the Nissan brand," said Castle.
The integrated Nissan United team will serve as a global leadership group to lead, direct and align a network of various Omnicom and non-Omnicom agencies around the world, including TBWA, OMD, Interbrand, Emanate and Hakuhodo, the companies said.
"Our ranking on both the 2013 Best Global Green Brands list and this week's newly announced 2013 Best Global Brand rankings further demonstrates our momentum in building and maintaining a strong global brand for Nissan," said de-Vries. "Omnicom has played a huge role in driving our brand success, and we look forward to even greater progress in the coming years."
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