Match Marketing Group Buys Convergence Marketing [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Match Marketing Group announced the acquisition of retail merchandising agency Convergence Marketing Inc. of Baltimore, Maryland.
According to a release, the addition of Convergence, the eighth acquisition in less than two years, is part of Match MG's plan to become the most effective and integrated retail marketing agency in North America.
"We have long respected Convergence Marketing for its ability to create top retail programs and we are delighted that they will contribute to what we offer our clients," says Brett Farren, CEO of Match. "There is no agency in North America that can do what Convergence does when it comes to implementing brand visual presentation on the store floor. Convergence is simply the best at what they do. The success of our end-to-end shopper marketing concept has allowed us to double in size and provides us with the ability to take a client's brand from concept through the path to purchase and final sale on a North American basis."
"We have wanted for some time to be able to provide our clients with more services and bring in more expertise, joining the Match network allows us to do just that," says Chris Miller, CEO of Convergence. "Convergence is now part of a North American agency that shares the same client-first beliefs and values that we have throughout our history."
"We continue to stay true to our original vision, which is to assist our clients in successfully engaging consumers with their brands, from research through special events to the store floor and the final transaction," says Perry Miele, Chairman of Match.
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