`Good marketing a boon for food, arts' [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) KUCHING: Sarawak has many delicacies and arts that can be promoted globally but the industry needs to put more effort in marketing strategy and creative packaging, said state Women, Welfare and Family Development Minister Datuk Fatimah Abdullah.
She said there were many food products and services, such as tribal tattoo and ikan terubok masin, that could be promoted.
"Instead of only placing our products in our shops, we can invest money to promote the products through the Internet, magazines, banners and billboards in different locations."
She said this after launching the Program Reqaseni, an art and design exhibition, organised by Universiti Teknologi Mara at Art Museum here yesterday.
Fatimah said one should not underestimate local products as they could be a success in the global market.
Industry players could work with the art and design industry for creative ideas in rebranding the local products and services, especially for the home-based businesses, she added.
"If we were to stick to the traditional way of putting them on shelves, this would limit the products' potential."
The two-month exhibition, which began yesterday, showcases the ideas of 53 students from the Art and Design faculty of UiTM Samaharan in rebranding some products in Sarawak.
Among the products are ikan terubok masin and gula apong (nipah palm sugar) ice-cream.
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