A round-up of news from the creative sector in the past week [Birmingham Post (England)]
(Birmingham Post (England) Via Acquire Media NewsEdge) New recruits at Cognition A Midland integrated communications agency has appointed a trio of new recruits to its team, following a period of growth for the company.
The trio join Cognition's Leamington office following year-on- year success for the company, as well as several recent big client wins, including RAP, designers and manufacturers of sustainable packaging solutions, and fasteners and special cold forgings manufacturer Barton Coldform.
Senior client manager Sarah Chaytor, client manager Kate Bowen, and associate client manager Suzy Harrold, bring a wealth of experience to the marketing team.
Cognition managing director Tim Witcherley said: "Sarah, Kate and Suzy bring strong expertise in account management, strategy, creative campaigns and social media. They are fantastic additions to what is our strongest team to-date and I'm confident they have the skills and knowledge to drive our thriving marketing activity forward, getting the absolute best for our current and future clients."
Sarah Chaytor, relocated from Nottingham to join the company, after working with creative agency Michon.
The Chartered Institute of Marketing-qualified marketing expert brings with her 14 years of experience in the utilities, manufacturing, leisure and IT sectors.
Meanwhile, Kate Bowen spent three years as an arts editor for an Argentine newspaper, before working for design and architecture magazines in London. She joins Cognition from Meriden-based integrated agency Cogent Elliott, having worked as account manager for Land Rover.
Suzy Harrold, is looking forward to putting her digital marketing skills to use across websites, search engine optimisation, advertising and social media into action. She arrives from Lantra, the Sector Skills Council for the land-based and agricultural industries, having also spent more than three years in marketing roles with estate agents Shortland Horne.
Recruitment firm chooses Bridge IT recruitment consultancy expert Crimson has appointed Bridge PR & Media Services to run a campaign around rapid recruitment following the rebrand of its Mercury XRM software.
The product, which has been available for the past two years to a select number of clients, has been designed to source hundreds of candidates for vacancies in less than 30 seconds, scouring online job boards and social networks for CVs.
After transitioning the software to a cloud environment last year, Crimson is now ready to take Mercury XRM to a wider market with the help of Bridge.
Launching a campaign around rapid recruitment, Bridge will help Crimson to celebrate the UK's great recruiters and promote the timesaving benefits of Mercury XRM through a campaign that will incorporate trade press, social media, whitepaper production and video.
Bridge was chosen by Crimson on recommendation through another of its clients. The company's experience of running successful long term PR campaigns for businesses in both the IT and recruitment industries was also a major factor in the appointment.
Bridge managing director Denise Taylor said: "Crimson is an innovative company with a really strong product. The team already has a fantastic vision for Mercury XRM, and we are really excited about working with them to take their software to recruiters. The fact that this contract came from a recommendation through another client makes it even more rewarding."
Promotions at WPR Midlands-based digital and traditional PR consultancy WPR has announced a hat-trick of senior level promotions.
The agency has created three new head of department roles to support its ongoing growth.
Jason Hartley has been promoted to head of digital, Kelly O'Hanlon has been promoted to head of home, and Nicky Weston has been promoted to head of consumer.
WPR managing director Jane Ainsworth who was named as one of the UK's most influential PR practitioners in PR Week's Power Book 2013, said: "For the first time in WPR's 21-year history, we have created three new roles in recognition of the exceptional achievements of Jason, Kelly and Nicky.
"Two of the three joined the agency straight from university and their careers have flourished as they have risen through the ranks over the years. We have an empowering culture at WPR, and with our investment in training and an emphasis on personal development, employees at all levels have every opportunity to progress and become the very best they can be."
The head of department promotions are announced as WPR celebrates 21 years in business.
Consultants contract win Consumer review platform Trustpilot has appointed UK consultancy Tomorrow People to handle its content and inbound marketing strategy.
Headquartered in Copenhagen, the award-winning Danish startup now operates as an online review site in 24 countries, including France, Germany, Denmark, Sweden, Holland, the USA and UK.
Tomorrow People, based in Birmingham, won the contract following a competitive pitch. The agency is to deliver an integrated digital strategy that will target both consumers and merchants, to raise Trustpilot's profile and uptake in the UK.
Trustpilot is Europe's most widely used review site, having attracted 5 million reviews of over 60,000 merchants and businesses since its launch in 2007. The popularity of online reviews has enjoyed steady growth in recent years. Sites like TripAdvisor have become an ingrained part of internet culture. Digital news publisher Econsultancy reported last year that 61 per cent of customers read online reviews before making a purchase decision.
Trustpilot's interest in inbound marketing mirrors the wider trend towards this form of marketing, which aims to attract and retain business leads by regularly publishing useful content online.
Alistair Norman, marketing director at Tomorrow People, said: "Online reviews are one of the most exciting developments on today's Internet landscape. We're delighted to be working with a forward- thinking, global company like Trustpilot."
Marketing firm wins deal Midland marketing agency Gough Bailey Wright has secured a new client in high-end luxury upholstery company Whitehead Designs.
Whitehead is based in Long Eaton, Derbyshire, where it and makes furniture pieces.
Gough Bailey Wright will now run an ongoing PR and social media campaign to raise its profile in the consumer market.
Rob Whitehead, managing director at Whitehead Designs, said: "The agency has very strong contacts in the national press and high-end glossy magazines that we are targeting which will help us to raise our profile and ensure we reach a wider audience."
Sue Bailey, managing director at Gough Bailey Wright, said: "We are delighted to add Whitehead Designs to our client list. Their craftsmanship and passion for upholstery is second-to-none and our team is eager to promote their beautiful furniture and expertise to a wider audience."
Whitehead Designs is a familyowned, family-run business with three decades of British handmade craftsmanship and quality that is unparalleled in the upholstery industry.
Spate of awards for Cogent Meriden-based creative agency, Cogent Elliott picked up nine gongs at the national Fresh Awards in Manchester.
The agency, which counts global brands like Land Rover in its portfolio, performed particularly strongly in the consumer advertising categories, picking up two golds for its work with local brewery, Warwickshire Beer Co.
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