|[October 10, 2013]
The Gilbane Conference Keynotes Share Strategies for Building Next-Generation Digital Experiences
BOSTON --(Business Wire)--
The Gilbane Conference 2013 (http://gilbaneconference.com),
now in its 12th year, taking place December 3-5 at the Westin Boston
Waterfront, features a stellar mix of leading industry practitioners and
analysts in its two keynote panels.
In the first keynote session, hear from two marketing executives at
global organizations who have critical responsibilities for digital
experience strategy and delivery. Our third speaker, a technologist who
co-founded a company to help brands and agencies implement digital
experiences, authors the well-known and highly Chief Marketing
Technologist blog covering the intersection of marketing and technology.
The keynotes, scheduled on Tuesday, December 3 at 8:30 a.m. and 11:00
a.m., are moderated by conference founder and chair, Frank Gilbane. The
first features the following speakers and topics:
Sara Larsen, Vice President, Digital Marketing, SAP (News - Alert)
Every Penny Out of Your Content Investment
Meghan Walsh, Senior Director, eCommerce Platform System Management,
Rethinking Content Delivery: Moving
Beyond a Traditional Web Content Management Approach
Scott Brinker, Founder & CTO, ion interactive, inc., and Author, Chief
Marketing Technologist Blog
What Is a Marketing Technologist?
"One of the unique benefits of our conferences is that we always include
industry analysts from multiple competing firms to ensure our conference
attendees hear differing opinions so they can make better informed
decisions," says Gilbane Conference founder and chair, Frank Gilbane.
"In our second keynote session, we have senior analysts from Gartner (News - Alert),
Forrester, and Real Story Group. Each will address a topic crucial to
digital experience strategies for customers and employees."
Speakers and topics include:
Jake Sorofman, Research Director, Marketing Leaders Research Team,
Move Over Big Data - Here Comes Big Content!
Stephen Powers, Vice President and Research Director, Forrester (News - Alert)
The Context Conundrum?
Tony Byrne, Founder, Real Story Group
ShakesPoint: What the
Bard Could Teach Us About SharePoint - And the Digital World
To register to attend the Gilbane Conference 2013 go to https://secure.infotoday.com/forms/default.aspx?form=gil2013
or phone 1-800-300-9868. For a limited time, those who sign up for
the ConferencePlus (News - Alert) Pass will receive a Google Nexus 7.
Media registration is open to working journalists and analysts with
commercial news organizations and research firms. To register for FREE,
please go to http://gilbaneconference.com/Registration.aspx#PressRegistration.
About Bluebill Advisors and Gilbane.com
Gilbane.com was launched in 1996 by Frank Gilbane. Bluebill Advisors,
Inc. is a technology analyst firm focused on disruptive information
technologies and their potential for strategic application. The firm has
advised hundreds of organizations representing a wide range of
industries and has helped executives responsible for a variety of
functions, including corporate strategy, marketing, investment, product
development and support, engineering, and publishing. Bluebill has
created the program and chaired the Gilbane Conferences since its
inception in 2002. http://gilbane.com,
About Information Today, Inc.
Information Today, Inc., (www.infotoday.com)
is a leading publisher and conference organizer in the field of
technology and technology applications in today's enterprise. In
addition to producing the KMWorld, CRM Evolution, and Customer Service
Experience conferences, Information Today, Inc. publishes KMWorld,
EContent, and CRM magazines and their corresponding
The company also publishes Streaming Media and Speech
Technology magazines and organizes several other technology
conferences including the Gilbane Conference.
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