Selligent: Marketing Automation Software Vendor Selligent Unveils Ground-Breaking New Features at DMA 2013
CHICAGO, ILLINOIS AND BRUSSELS, BELGIUM, Oct 10, 2013 (Marketwired via COMTEX) --
Selligent, an international vendor of data-driven multichannel
marketing software, will announce the latest release of its
4-in-1digital marketing platform at the DMA 2013 annual conference in
Chicago. The new release includes ground-breaking customer
intelligence, behavioral profiling and targeting features
specifically designed to help brands and agencies better meet their
In a market served primarily by USA software vendors including Adobe
Campaign and Responsys, Selligent is Europe's leading provider
serving over 400 brands in 11 countries and 50 marketing agencies and
service providers. In early 2013, Selligent opened its first office
in New York City to serve a growing list of potential clients and
agencies in North America.
In June 2013, the Company gained the attention of USA marketing
software industry observers when Gartner Research included Selligent
for the first time in its May 2013 Multichannel Campaign Management
Selligent's latest release provides data-driven marketers with a
unique and innovative solution to bridge the gap between digital and
relationship marketing, allowing them to achieve unmatched conversion
rates. The new release includes two new ground-breaking capabilities:
- Selligent Customer Intelligence: provides a visual customer
analysis dashboard enabling marketers to uncover hidden customer
segments, predict their behavior and design more revenue-producing
- Selligent Behavioral: utilizes big data to create and monetize
actionable profiles with precise targeting across channels enabling
marketers to optimize lead nurturing and conversion.
"Our software product is like a sports car that's fun to drive in the
city but leaves one wondering how it would perform on a race track,"
said Andre Lejeune, Selligent's CEO. "We know that in the USA, with
its high level of marketing innovation, marketers at agencies and
brands need a more robust solution that enables them to deliver real
revenue results on the clients' race tracks. Selligent's new release
was designed specifically for them."
For more information on Selligent, stop by Booth 825 at DMA2013 or
view our presentations at DMA2013 Congress. less than
Selligent is an international vendor of data-driven multichannel
marketing solutions. It offers a 4-in-1 cloud solution for successful
cross-channel campaign management:
-- Analyze customer data and turn insight into actionable profiles,
-- Create multichannel interactions from a single customer view,
-- Optimize content and offers for higher conversion,
-- Execute across all channels from a single solution.
Selligent serves over 400 brands and 50 marketing agencies or service
providers in 11 countries that use its solution to develop and
optimize their digital and relationship marketing across industries
as diverse as retail, travel and entertainment, media and publishing,
and financial services. With over 180 employees, Selligent is
headquartered in Belgium and has offices in Belgium, the USA, The
Netherlands, France, Germany, Italy, and Spain.
For more information, visit our Web site: www.selligent.com, our blog
at http://blog.selligent.com, on Twitter at @selligent, or on
Facebook at http://www.facebook.com/selligent.
+32 499 52 92 45
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