eDreams Expands to Greece [Travel & Leisure Close - Up]
(Travel & Leisure Close - Up Via Acquire Media NewsEdge) eDreams announced its arrival in Greece.
In a release, the Company noted that its new webpage is an online travel agency that has been adapted to the Greek market, with specific products for the country and Greek as the standard language both on the website and in customer services.
"Over the years, we have seen how important it is to adapt our product to the particular characteristics of the different countries in order to provide the best quality service," said eDreams co- founder and Chief Marketing Officer Mauricio Prieto.
"Seventy percent of the agency's customers make another purchase within 12 months."
The website provides flights, as well as vehicle rental companies.
"eDreams is a leader in low cost ticket and travel sales and this will doubtless be welcomed by the Greek people, who will see an improvement in their opportunities for travel," said Prieto.
The Company's arrival in Greece is not limited to the launch of the new website; in the coming months, Greek tourists will also get access to all the benefits of mobile commerce. eDreams has announced that its R&D&I team is currently working closely on developing the app for the new market.
"The mobile channel has opened up a whole new world of possibilities for the tourism industry, of which companies need to take advantage if they want to be competitive in the sector," said Prieto. "Thanks to m-commerce, we have increased sales in our traditional markets by more than 200 percent."
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