Online Reputation Expert Explains the Benefits of ORM to the Travel Industry
(Thomson Reuters ONE via COMTEX) --
JW Maxx Solutions is an industry-leader in providing online reputation management services to entities in the travel industry - from timeshare to resorts and travel clubs - and is now discussing why it is so important for players in the travel industry to have great online reputations.
Scottsdale, Arizona - Online reputation management expert JW Maxx Solutions is the industry-leader in representing clients in the travel and vacation fulfillment industries from timeshares, to travel clubs, to hotels and resorts. In the digital age, it is imperative that any entity in the have a strong and positive online presence. Vacationers and travelers are more tech savvy that ever, and will almost always search the name of any organization or vacation property that they are interested in, in order to assess what other people have said.
"Consumers these days are smart," said reputation expert and CEO of JW Maxx Solutions, Walter Halicki. "They're going to search for your name on the web. If all they see is scams, fraud and bad reviews, then they're most likely going to look elsewhere for their accommodations. This is why having a positive online landscape is so important."
Negative reviews can happen for a number of reasons, and it is more likely that people will post negative reviews than take the time to write something great about the resort - even if the vast majority of those who stay there are pleased with their experiences. This is why it is so important to have positive assets that rank highly in search engine results. When a person searches a brand name, and the results come up as mostly negative, they are less likely to engage with that company. Negative reviews and postings can lead to a tangible loss of business and revenue.
JW Maxx Solutions advises that one simple thing that those in the travel industry can do is to ask guests and customers to write a positive review. When a guest checks out of a resort, it is a good practice to have employees ask guests if they would consider writing a positive review on any of the many hotel reviews websites and forums on the web. While this may not equate to tons of positive content, it could be a positive boost to the brand that would equate to more bookings.
Online reputation management specialist JW Maxx Solutions knows that social media is one of the best tools that any brand or company can utilize in order to engage with customers, promote specials and deals, and create a robust, positive asset for search engine results. It's important to remember to change it up in terms of what is posted on these platforms, especially on Twitter and Facebook. Pictures, text, links, video and more should all be shared in order to draw in the highest number of followers, likes and engagement.
There are few things more powerful in the travel industry than a positive media presence and great reviews. Through the utilization of these guidelines that the reputation management experts at JW Maxx Solutions have provided, travel industry entities can enjoy a more positive online landscape.
http://jwmaxxsolutions.com/info(at)jwmaxxsolutions(dot)com(480) 696 - 2394
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Source: JW Maxx Solutions via Thomson Reuters ONE
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