Samsung plans trade-in for old smartphones [Business Daily (Kenya)]
(Business Daily (Kenya) Via Acquire Media NewsEdge) Samsung is set to introduce a trade-in programme that gives customers the chance to switch their old phones for new ones for a 25 per cent discount as the electronic giant moves to ring-fence it clients.
Customers with handsets that are less than a year old will be allowed to trade them as part of a programme Samsung says they will introduce before December.
Under the trade-in plan, Samsung smartphone users will get a discount on new handset models that follow the gadgets they currently own.
The business model is not used by mainstream phone manufacturers in Kenyan market and Samsung said it would introduce the new sale plan in South Africa, Nigeria and Angola in the race to grow sales of new handsets.
"We will be introducing a trade-in programme that will see our customers get discount of 25 per cent of the original value of the device on the next flagship model," said Samsung Electronics East Africa COO Robert Ngeru at the launch of Samsung Galaxy Note 3 in Nairobi on Friday.
Its introduction will offer relief to customers who were previously forced to pay the prevailing retail market rates to buy new versions of high-end phones. This presented a challenge to most phone users who purchased pricey handsets just weeks before advanced versions hit the shelves.
"This is to allow our customers move along with us and more importantly make some savings," said Mr Ngeru, adding that they were still taking stock of the gadgets in the market before rolling out the programme.
The trade-in concept has gained popularity in the West where customers are either given a discount towards the handset's next model or simply sell the phone for a depreciated amount.
Other than offer a relief for customers seeking to keep up with the latest phone trends, the model has been the source of a battle between phone manufactures especially in US and Canada.
Microsoft, for instance, was offering a minimum of $200 in form of in-store credit to customers who give up their iPhones, with the money being specifically used to buy a Windows Phone.
Apple offers discounts to those returning iPhones in exchange for newer models.
This is the latest move by the Korean firm to enhance its customer service after it recently increased the warranty period to two years from one.
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