|[October 14, 2013]
FoodLink® Adds New Produce Traceability Customers
LOS GATOS, Calif. --(Business Wire)--
FoodLink®, the leader in supply chain and commerce solutions
for the fresh food industry, today announced a series of new customers
that have selected its FoodLink PTI supply chain traceability solution
for fresh produce.
Retail grocers are requiring new levels of information about the origin
and history of the fresh food they sell. As a result, growers and
shippers of fresh produce are turning to solutions such as FoodLink to
simplify compliance with new industry standards for labeling and
tracking products. FoodLink combines advanced case and item-level
tracking with a broad commerce network of buyers and sellers transacting
over the FoodLink network. The cloud-based solution is used by leading
produce companies such as Tanimura & Antle, Green Giant Growers Express,
Ocean Mist and California Giant Berry Farms to enable faster and more
cost effective sharing of information about where food is grown and
packed through the stages of harvesting, packing, shipping, sales and
"FoodLink has a long history of helping produce suppliers of all sizes
comply with retailer requirements," said Kevin Brooks, Chief Marketing
Officer, FoodLink. "Now that some of the largest retailers are mandating
PTI data on inbound shipments, we're seeing a new wave of customers
looking for practcal, affordable technology to help them track the
origin and movement of fresh food. We're happy to help them succeed."
New growers and shippers choosing the FoodLink PTI solution include
Coastal Fresh Farms, Inc., Garden Fresh Vegetables LLC and Rincon Farms.
Coastal Fresh Farms
For Coastal Fresh Farms, Inc., a grower-shipper of fresh bunched
vegetables located in Oxnard, CA (News - Alert), the decision to go with FoodLink was
seen as the next step in becoming PTI compliant.
"We were looking for something that would work with our current system
of tracking product in and out of our facility," said Len Cole,
President of Coastal Fresh Farms, Inc. "FoodLink was the perfect fit for
Garden Fresh Vegetables
Nebraska-based Garden Fresh Vegetables LLC is in the hydroponic
vegetable/fruit business, producing and selling fresh tomatoes and
cucumbers year round. The greenhouse process is designed to ripen
produce naturally, not through artificial chemicals.
"We're a fairly unique operation, so we needed a PTI solution that was
extremely easy to use but could still accommodate some of our
distinctive ways of operating," said Marv Fritz, CEO, Garden Fresh
Vegetables. "FoodLink fit the bill perfectly, and we are moving quickly
toward fully automating traceability across all products."
Rincon Farms grows and packs organic and conventional avocados with
operations along the California coast.
"There are plenty of ways to get labels on boxes, but FoodLink really
stood out from the other solutions on the market due to their team,
their technology and their price," said Carlos Escamilla, General
Manager, Rincon Farms. "With FoodLink, we have guaranteed compliance
with all our retailers, and we're working with a partner that keeps us
aligned with those requirements today and in the future."
FoodLink is the leader in supply chain and commerce solutions for fresh
food and traceability, connecting the perishable goods supply chain from
the farm to the customer with an online network representing more than
2,000 companies including growers, shippers, carriers, retail grocers
and wholesalers. For more information, visit www.foodlink.net.
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