Unbound Commerce Launches Touch Commerce at MIT
Boston, MA, Oct 15, 2013 (PRWeb.com via COMTEX) --
On Tuesday October 9th, Unbound Commerce unveiled a powerful new tool for retailers at the MIT Mobile Showcase event.
By leveraging product data accessed via integration with a retailer's ecommerce operations, Touch Commerce allows retails to engage with consumers in a large touchscreen format, at point of sale, and use this engagement to drive mobile sales. The use of large-format touchscreens is a unique iteration of mobile commerce and these devices can be used in-store, at a mall or airport kiosk, or as a way to add virtually unlimited inventory to an existing retail location.
"We use dynamically generated QR codes to drop the selected product directly into the mobile shopping cart for easy checkout, on the consumer's smartphone," said Wilson Kerr, Unbound's VP of Business Development and Sales. "This personalized experience makes all the difference, in terms of conversion rates," he added.
Video plays a big role in the Touch Commerce experience, and in-store salespeople can use the tool to help educate consumers about their purchase. Another benefit is that the smaller retail location can access an unlimited inventory of product and, with free shipping, allow the consumer to skip right past the checkout line. Since each large-screen Touch Commerce kiosk is tagged, the retail store/employee can be credited for the sale.
Since Unbound is pre-integrated with both Google Wallet and PayPal Express Checkout a consumer can pay with a single click, after they scan and drop a product into their mobile shopping cart. With Amazon Prime gaining traction, this feature is proving popular with merchants and consumers alike.
"Retailers can access the 'Endless Aisle' of product selections, allow the consumer to skip the checkout line, and, by offering free shipping, avoid the need for a consumer to lug a product home," said Keith Lietzke, Unbound' s CMO. "The positive response at the MIT event was telling, as retailers know that they need to embrace the mobile in-store experience, rather than fight against it," he added.
About Unbound Commerce
Unbound Commerce is the leading solution provider for retailers and brands seeking to capitalize on the booming adoption of mobile and tablet commerce by consumers. Nearly 400 retailers currently use the Mobile Presence(R) platform for integrated mobile commerce, and the Mobile Commerce Data Book from Internet Retailer has identified Unbound Commerce as the #1 mobile commerce solution provider in the space. Retailers of every size choose Unbound for integrated mobile commerce sites, tablet commerce sites, apps, and Facebook stores. For additional information, please visit http://www.UnboundCommerce.com.
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