EE launches new strategy to target city-based businesses
(M2 PressWIRE Via Acquire Media NewsEdge) * EE launches new 'In The City' strategy to target City-based financial services companies
* 'In The City' to include Mobile Voice Recording, the UK's first network-integrated service to fully comply with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management
* The new services supplement EE's double speed 4G network, which is available in the City and offers speeds up to 60Mbps
London, New York -- EE today launches a new strategy and services to acquire more City-based business customers by introducing a range of new services, such as Mobile Voice Recording, the UK's first network-integrated service that fully complies with FCA mobile trading regulations, and BlackBerry Enterprise Service 10 Regulated-level for high security mobility management.
Mobile Voice Recording ensures all mobile phone calls made by financial traders are recorded transparently and cost effectively, and can also be used affordably when calling from abroad. The service also stores all text messages sent from devices using BlackBerry Enterprise Service 10.
Unlike other app based services, Mobile Voice Recording works with any handset and, because it is embedded within the EE network, it automatically records all calls without the user having to do anything. Users don't need to open apps to access the service or remember to dial prefix numbers before making calls, reducing overall call costs.
As a default feature on subscribed mobile connections, Mobile Voice Recording assists firm's compliance with FCA regulation that requires mobile phone communications relating to transactions in the equities, bond, derivatives and financial commodity markets to be recorded to help deter and detect market abuse in the UK. The service has been jointed developed by EE and Etrali Trading Solutions, the market leading integrator of voice capture and voice analytics platforms for the financial markets.
Mobile Voice Recording stores all voice and data communications for six months. Data can be either stored on the Etrali private cloud infrastructure, which is accessed through a secure online portal, or immediately streamed directly to financial institutions dedicated storage system for added security. The service is available on a per-user licence basis and can be integrated into the customer's existing voice recording infrastructure without the need for the data to be stored in the cloud at any point.
Rik Turner, senior analyst, financial services technology, Ovum, said: "The evolution of mobile recording has already seen the SIM-based approach prevail over software clients and now MNOs are gradually moving in to compete against MVNOs. It is Ovum's opinion they will win and call recording will become a tick-box option in enterprises' contracts with their mobile provider." EE also announces BlackBerry Enterprise Service 10 (BES 10) Regulated-level Enterprise Mobility Management (EMM), which gives financial services organisations the highest level of control for BlackBerry 10 smartphones. BES 10 Regulated-level EMM enables granular control over device features such as the in-built camera, Wi-Fi and Bluetooth connectivity from a web-based management console, alongside option to deploy and manage work applications and restrict unapproved apps.
These services are part of EE's 'In The City' initiative, which is aimed at delivering new mobility capabilities to City-based businesses. The initiative also includes EE's double speed 4G network, available in the City offering speeds up to 60Mbps and averaging 24-30Mbps. The marketing campaign to accompany this drive for new customers comprises print advertising, direct marketing and an event for customers and prospects to introduce EE's offering to the financial services industry.
Gerry McQuade, Chief Marketing Officer for Business at EE, said: "We pride ourselves on providing the best, fastest and most secure mobile services in the world. With our 'In The City' strategy, we've put together a complete package for financial services organisations that makes it easier to securely manage their mobile device fleets and comply with regulations governing mobile trading. Not only is this critical to our customers' business but also to the health and integrity of the financial services industry in the UK."
Robert Powell, Global Head of Compliance, Etrali Trading Solutions, said: "Mobile Voice Recording has the potential to be a real game-changer for the industry. Users get a normal mobile call experience. Compliance departments can easily recover calls and use advanced analytics in downstream systems to meet increasing regulatory requirements." EE's 'In The City' initiative comes as the company nears the one-year anniversary of its 4G network launch on 30th October. In that time, EE has attracted more than 3,000 corporate customers to 4G, including large organisations in the financial services industry.
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EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With more than 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first and only superfast 4G mobile service in 2012. EE's 4G coverage currently reaches more than 60% of the population, with plans to cover 98% by the end of 2014. 2G and 3G coverage currently reaches more than 99% of the population. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics(r), and Best Network for Business at the 2013 Mobile Industry awards.
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About Etrali Trading Solutions
Etrali Trading Solutions is a leading provider of convergent voice and electronic trading infrastructure and services for the financial communities. Employing over 450 people in major financial centres, the company is supported by a global partner network of distributors in 50 countries offering customers round the clock service.
Founded in 1965, Etrali Trading Solutions was acquired by The Gores Group, a private equity firm in 2013. With longstanding experience in the trading industry, the company brings innovative solutions and the highest quality services focusing on building long-term partnerships with customers. It provides optimised solutions over its dedicated trading network to a community of more than 2,000 network member organisations, encompassing buy-side and sell side institutions and trading venues. Etrali Trading Solutions already provides mobile recording for over 5,000 financial market users.
Etrali Trading Solutions also offers state of the art, flexible, unified voice trading solutions and compliance products including mobile recording and business continuity capabilities. Its next generation, award winning Open Trade turrets feature programmable user interfaces, touchscreens and instant messaging.
For further information visit www.etrali.com or follow us on Twitter or LinkedIn.
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