Grantmakers In Aging Receives $1.3 Million Grant Renewal From the Pfizer Foundation to Help Communities Become More "Age-Friendly"
WASHINGTON, DC AND NEW YORK, NY, Oct 16, 2013 (Marketwired via COMTEX) --
Grantmakers In Aging (GIA), a national association of funders, and
the Pfizer Foundation today announced a second year of funding
totaling $1.3 million for Community AGEnda, an initiative aimed at
helping American communities become more age-friendly, meaning great
places to grow up and grow old. The award will support grants up to
$140,000 from GIA to each of the five participating Community AGEnda
communities, in Arizona, Florida, Georgia, Indiana, and greater
Kansas City. Funding for Community AGEnda is provided to GIA by the
America is getting older fast. Today, more than 40 million people in
the United States are age 65 and older, and this number is projected
to grow to nearly 89 million by 2050. Yet most communities are not
preparing to take advantage of the opportunities -- and meet the
challenges -- presented by a growing number of older adults.
"Supporting age-friendly goals is one of the best ways we can respond
to the aging of our population, whether we are funders, nonprofits,
elected officials, planners, business people, or private citizens,"
said John Feather, PhD, CEO of Grantmakers In Aging. "The Community
AGEnda teams have worked hard to identify the age-friendly goals that
matter most to their regions, and are building the coalitions needed
to pursue those goals in a sustainable way."
Efforts to make communities age-friendly can include improving
mobility and walkability; informing regional planning efforts;
designing affordable, accessible housing; promoting healthy
lifestyles; improving access to public services; and increasing
volunteer, intergenerational, and social opportunities.
"The Pfizer Foundation recognizes the importance of helping our
communities prepare wisely for the aging of our population, which is
why we are pleased to support a second year of Community AGEnda,"
said Caroline Roan, President of the Pfizer Foundation. "As the CDC
recently noted in its 'State of Aging and Health in America 2013,'
healthier lifestyles and improved mobility are important factors in
improving older adults' quality of life. Community AGEnda is pursuing
these and other important age-friendly goals in creative,
GIA: Spreading the word about age-friendly communities
To help communities everywhere become more age-friendly, Grantmakers
In Aging will also work on building awareness of the movement through
several communications and knowledge-sharing projects including:
-- A series of infographics explaining age-friendly facts and trends;
-- A series of short videos about the work of the Community AGEnda sites;
-- A photography contest, "Friendly Faces, Friendly Places," which will
solicit interpretations of what an age-friendly community looks like;
-- Updated GIA-created resources, including:
-- Age-friendly America, an online searchable database of age-friendly
-- Age-Friendly Communities: The movement to create great places to
grow up and grow old in America: An introduction for private and
public funders; and
-- Aging Power Tools: A curated selection of resources to promote
stronger, age-friendly communities.
To spur greater philanthropic interest in age-friendly community
development, GIA will lead a Funders Forum on Age-friendly
Communities to offer education and collaborative funding
opportunities to national and regional funders.
GIA will also be developing partnerships with a range of
international and national organizations working in the age-friendly
Think local: making Community AGEnda sites more age-friendly
Each Community AGEnda site, in order to qualify for the maximum grant
amount from GIA, is also required to raise matching funds totaling at
least $40,000, generally from local funders.
A few highlights of the work planned by Community AGEnda sites for
the coming year include:
-- In greater Atlanta, the Atlanta Regional Commission (ARC) will use media
and other means to spur a wider conversation about what communities need
to do to help people age well in place. ARC will partner with Public
Broadcasting Atlanta and WABE radio to collect older people's stories,
then broadcast a series of short pieces as well as a town hall-style
meeting. ARC will also hold a series of intergenerational meetings and
offer a one-day Planning Academy workshop for professional audiences on
how to incorporate age-friendly design into their work.
-- In Maricopa County, Arizona, the Maricopa Association of Governments
(MAG) will promote several new options for aging in place. MAG will
support the first year activities of two new Villages in Arizona (The
Villages are a national network of membership-driven grassroots
organizations of neighbors helping neighbors). MAG will also support the
local launch of Northwest Connections, part of the Independent
Transportation Network, a national nonprofit transportation program for
-- In Miami-Dade County, Florida, the Health Foundation of South Florida
(HSF) will continue to promote older adult employment opportunities and
will add age-friendly revisions and input from older adults to long-term
county planning documents concerning land use, community health and
design, transit and transportation, and housing. HSF will continue its
work on Safe Routes to Age in Place, which aims to make the East Little
Havana neighborhood in Miami safer for walking and transit use, and will
expand program offerings in 13 county parks that have been chosen to
become more age-friendly and that will eventually house new Active
Adults 55+ Wellness Support Centers.
-- Mid-America Regional Council (MARC), in greater Kansas City, will
continue to improve older adult mobility and transportation as well as
older driver and pedestrian safety through a Kansas City Communities for
All Ages website and ad campaign, with a searchable database to help
older people find good transportation options in the region. MARC will
also create a checklist and a certification process, involving local
officials, businesses, aging services providers, and others, to help
four new communities gain designation as Communities for All Ages.
-- The Indiana Grantmakers Alliance will partner with the Center on Aging
and Community at Indiana University to create and support Age- and
Ability-Friendly Communities statewide in Indiana, by developing a
community resource guide, working with funders to include AAFC
principles in their grantmaking, and holding webinars and creating issue
briefs for funders on supporting Complete Streets and social
determinants of health.
About Grantmakers In Aging (GIA)
Grantmakers In Aging is an inclusive and responsive membership
organization comprised of all types of philanthropies with a common
dedication to improving the experience of aging. GIA members have a
shared recognition that a society that is better for older adults is
a society that is better for people of all ages. For more
information, please visit GIAging.org.
About The Pfizer Foundation
The Pfizer Foundation is a charitable organization established by
Pfizer Inc. Its mission is to promote access to quality health care,
to nurture innovation, and to support the community involvement of
Pfizer colleagues. The Pfizer Foundation provides funding and
resources to local and international organizations that expand and
improve global health strategies. In 2012 the Foundation provided
over $21 million in grants and employee matching gifts to
non-governmental organizations around the world. For more information
please visit Pfizer.com.
The following files are available for download:
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Grantmakers In Aging Media Contact:
Pfizer Foundation Media Contact:
SOURCE: Grantmakers In Aging
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