Fukushima nuclear crisis: The only way is up
(Guardian (UK) Via Acquire Media NewsEdge) It wasn't a refrigeration company's decision to use a cartoon egg with wings, of indeterminate gender and with "a strong sense of justice" as its corporate mascot that got Japan-based internet users giggling. It was, simply, the character's name. Fukuppy has become an unlikely online star after someone spotted his unintentionally hilarious name on the firm's website.
This led to inaccurate reports that Fukuppy was being used to promote the regeneration of Fukushima Prefecture.
"I'm Fukuppy. Nice to meet you," the mascot says on the company's website.
The origins of Fukuppy, whose name combines the Japanese word for good fortune with letters from the English word "happy", are more mundane. He represents Fukushima Industries, a manufacturer of industrial cooling systems based in Osaka.
Yesterday the company said the online sniggering over its mascot's name was the result of an innocent misunderstanding, adding that the character had no connection with the Fukushima region, although the firm does have a sales office there. Later in the day, the company had replaced the mascot's English name with its Japanese rendering.
(c) 2013 Guardian Newspapers Limited.
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