ACTIVE Network unveils SMART EVENTS Cloud
Oct 17, 2013 (MarketLine via COMTEX) --
ACTIVE Network, a provider of cloud-based activity and participant management solutions, has unveiled the SMART EVENTS Cloud, a new solution that integrates strategic meetings management and event marketing technologies to bring big data to the meetings and events industry.
By consolidating entire event programs - from small meetings to large, complex conferences - into a single technology platform, the SMART EVENTS Cloud eliminates the need for multiple point solutions and technology partners. The solution combines the best capabilities of the industry-leading ACTIVE StarCite Strategic Meetings Management and ACTIVE Conference event-marketing technologies, providing organizations with a 360-degree view of all meetings and events activities, including spend, ROI, and analytics across events, and attendees.
The SMART EVENTS Cloud offers a major differentiation to any competitor in the industry by providing the technology needed to power any meeting or event, such as attendee management, including registration; spend management, with location-based venue sourcing; tools for managing large events, such as speaker and exhibitor management; and online communities; all supported by advanced analytics for all meeting and event activity across entire organizations.
"If you are familiar with customer lifecycle management, you know of the 'Marketing Cloud.' We are now introducing the 'Events Cloud,'" said JR Sherman, Senior vice president and General Manager of the Business Solutions Group at ACTIVE Network. "By combining the best of our industry-leading meeting and event technologies into this single technology platform, we believe we have revolutionized the way companies can manage the data and spend from their meetings and events.
"We are leading the industry forward by providing a solution that eliminates silos between event teams, marketing, and procurement, providing the visibility and data needed to help make better-informed decisions, monitor spend, increase efficiency, and accelerate customer lifecycles in order to grow a business."
The SMART EVENTS Cloud will roll out in phases over the next nine months beginning in November of 2013. Designed based upon extensive customer and industry feedback, phase one will include more than 80 new updates with key highlights including: a new, intuitive user interface, with a focus on simplicity and ease of use that can save time in setting up events; ACTIVE Conference-to-Go, an off-the-shelf, configurable solution that enables users to quickly and easily plan conferences; ACTIVE Small Meetings 2.0, an easy-to-use tool for creating and sourcing any small meeting, providing full visibility into small meetings from a single solution.
Some other key highlights include: an improved account and events dashboard for large events, providing an instant view of key metrics such as number of registrants, number of attendees, sessions scheduled, and amount of revenue generated; and ACTIVE Lead Management, which allows exhibitors and sponsors to easily acquire and manage sales prospects throughout the event lifecycle, including ability to capture leads at events in real time by scanning badges with a mobile device using QR Code, Radio Frequency Identification (RFID), and Near Field Communication (NFC) technologies.
Subsequent phase releases of the SMART EVENTS Cloud will provide: new and improved functionality designed to drive attendance at events, as well as enhancements to online and onsite experiences, such as new communication and e-mail modules; true modular flexibility, enabling all customers to pick and choose the meeting and event modules they need on an event-by-event or enterprise basis, based upon specific meeting and event needs; and comprehensive business analytics to enable a holistic view of all meeting and event spend, and ROI, with the ability to analyze attendee metrics across different events and over time.
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