|[October 18, 2013]
Research and Markets: Global Public Relations Tools Market 2012-2016 with Business Wire, Meltwater Inc., NASDAQ OMX Inc., and UBM-PR Newswire Dominating
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/3pdvwd/global_public)
has announced the addition of the "Global
Public Relations Tools Market 2012-2016" report to their
The analysts forecast the Global Public Relations Tools market to grow
at a CAGR of 5.10 percent over the period 2012-2016. One of the key
factors contributing to this market growth is the increased focus on
digital media marketing. The Global Public Relations Tools market has
also been witnessing the emergence of SaaS (News - Alert)-based public relations
solutions. However, the lack of effective communication strategies could
pose a challenge to the growth of this market.
Th key vendors dominating this space include Business Wire Inc., Cision
Inc., Meltwater Inc., NASDAQ OMX Inc., and UBM-PR Newswire (News - Alert).
The other vendors mentioned in this report are Gorkana Group, Marketwire
Inc., Sentia Media Ltd. and Vocus Inc.
Commenting on the report, an analyst from the team said: The emergence
of SaaS-based PR solutions has enabled organizations to increase their
efficiency and reduce the cost of deploying valuable IT infrastructures.
However, organizations are still analyzing the feasibility and relevance
of cloud computing solutions in their IT operations. The SaaS-based
model for PR offers a pay-per-use model, along with a one-time setup fee
for the software, maintenance, upgradation, and lifetime support. Hence,
the Global PR Tools market is witnessing a trend where many vendors in
the market have begun to offer their solutions through the SaaS-based
model to expand their services and enter new markets. In addition, PR
tools are becoming increasingly popular, as they enable businesses to
securely store, access, and maintain digital records, images, text, and
data. This is leading to an increase in the adoption of SaaS-based
solutions during the forecast period.
For more information visit http://www.researchandmarkets.com/research/3pdvwd/global_public
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