|[October 18, 2013]
Country Music Duo Thompson Square Partners with Luden's to Celebrate "Voices Worth Hearing"
NASHVILLE, Tenn. --(Business Wire)--
Luden's, the soothing throat drop loved by voices everywhere, today
announced a new partnership with Thompson Square, the reigning Academy
of Country Music and Country Music Association "Vocal Duo of the Year."
Keifer and Shawna Thompson will join Luden's on a new multi-media
campaign this fall and winter to celebrate "Voices Worth Hearing." The
campaign will include exclusive new videos and new content on Facebook (News - Alert)
and other digital channels. It will also give Thompson Square fans a
unique peek behind the scenes of the music world.
In Nashville today, country music duo Thompson Square (Keifer and Shawna Thompson) and Luden's announced a new campaign to celebrate "Voices Worth Hearing." (Photo: Business Wire)
"Luden's is known for soothing voices everywhere. Now we want to
celebrate those voices, and what better way to do that than through
music," said Albert Hwang, vice president of marketing for Luden's and
its parent company, Prestige Brands. "When we first heard and then met
Keifer and Shawna Thompson, we knew we had found the right partners for
our new 'Voices Worth Hearing' campaign. Their own story is inspiring,
and we knew they could inspire others to share their voices."
The story of Thompson Square is a well-known one in Music City. Arriving
in Nashville the same week - Keifer from Miami, Okla., Shawna from
Chatom, Ala. - the tw met almost immediately at a singing competition,
and have been inseparable since. The duo's self-titled first album was
released in 2011 and spawned the double platinum #1 hit, "Are You Going
To Kiss Me Or Not." The 2013 CMA nominee's second album, "Just Feels
Good," is in stores now. They are two-time Academy of Country Music
Award winners and a Country Music Association Award winner as well as
GRAMMY and American Music Award nominees. They are currently on tour
with Country superstar Luke Bryan.
"Both Shawna and I are big fans of Luden's and use it all the time,"
said Keifer Thompson. "Since we hear from our fans so often, we also
loved the idea of the 'Voices Worth Hearing' campaign. We look forward
to working with Luden's to find the many talented voices out there, and
to share them with our fans."
For more information about Luden's soothing throat drops, visit www.ludens.com.
About Prestige Brands Holdings, Inc. (NYSE:PBH)
The Company markets and distributes brand name over-the-counter and
household products throughout the U.S., Canada, and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor's® NightGuard® dental protector, The Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden's® throat drops and Dramamine® motion
sickness treatment, Debrox® ear wax remover, Beano® digestive aid,
Gaviscon® antacid in Canada, and BC® and Goody's® headache powders.
About Thompson Square:
In the last two years, Stoney Creek Records' Thompson Square has earned
over 25 awards show nominations - including 2 GRAMMY as well as American
Music Award and Teen Choice Award nods - and made music history when it
was awarded awards from both the ACM and CMA for "Vocal Duo of the Year"
in 2012. Thompson Square was awarded its second consecutive ACM Award
for "Vocal Duo of the Year" in April 2013 and is once again nominated
for "Vocal Duo of the Year" at the 2013 CMA Awards on November 6th in
Thompson Square's breakthrough hit "Are You Gonna Kiss Me Or Not" has
surpassed two million in sales, was the #1 Digital Soundscan Single for
5 weeks straight, the #1 Country Ringtone for 12 consecutive weeks and
the Most Played Song at Country Radio in 2011 (Mediabase). Thompson
Square followed that success with the award-winning hit, "I Got You,"
and critically-acclaimed "Glass." Thompson Square's star continues to
rise in 2013 with the #1 GOLD selling heart-tugger "If I Didn't Have
You" and its current Top 40 hit, "Everything I Shouldn't Be Thinking
About," both from the duo's current album, "Just Feels Good."
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131018005837/en/
[ Back To Technology News's Homepage ]