IAB Reports on Internet Ad Revenues [Manufacturing Close - Up]
(Manufacturing Close - Up Via Acquire Media NewsEdge) Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US.
This represents an 18 percent increase over last year's first- half ad revenues of $17 billion.
According to a release, maintaining the trend, second quarter 2013 internet ad revenues also saw an 18 percent year-over-year increase, reaching $10.3 billion, up from $8.7 billion in Q2 2012.
Report highlights include:
-Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period last year
-Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion
-Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012
-Display-related advertising revenues in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period, up 9 percent from $5.6 billion in the first half of 2012
-The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent
"Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall Rothenberg, President and CEO, IAB. "Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand- building opportunities."
"This report not only confirms that brands are making a greater commitment to interactive, but also points to the fact that mobile and digital video are being identified as integral elements of the marketing mix," said David Silverman, a partner at PwC US. "Internet advertising's ability to impact and engage is evident across digital screens, whether big or small."
A copy of the full report is available at: iab.net/ AdRevenueReport.
The Interactive Advertising Bureau (IAB) is comprised of more than 500 media and technology companies that are responsible for selling 86 percent of online advertising in the United States.
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