Asustek competing in 8-inch tablet market with low price [Global Data Point]
(Global Data Point Via Acquire Media NewsEdge) Tablet brand vendors have recently started turning to develop 8-inch models hoping the new product line will help boost their overall gross margins. However, since demand for 8-inch tablets has not picked up as expected, some vendors such as Asustek Computer have changed their strategies and launched devices with price ranges similar to those of 7-inch models, according to sources from the upstream supply chain.
Asustek has recently launched MeMO Pad 8, an 8-inch tablet equipped with quad-core processor developed by China-based Fuzhou Rockchip Electronics and IPS panel, in the Taiwan market at a retail price of NT$7,990 (US$271).
Since most 7-inch Android-based tablets are competing in the sub-US$199 price segment, and Apple's iPad mini is priced starting US$329, vendors are hoping 8-inch tablets will be able to gain business opportunities in the segment between US$199-US$329, the sources noted.
Acer recently dropped its 8-inch Windows 8-based Iconia W3-810 tablet price to NT$10,900 and its 7.9-inch Android-based Iconia A1 to NT$5,990; however, demand is still weaker than for the company's NT$4,990 7-inch model. Micro-Star International's (MSI) 7.85-inch Android tablet is also seeing weak sales.
The sources also pointed out that since some 7-inch models are offering strong price/performance ratios, while most 10-inch models have already seen their prices drop to US$299-399, 8-inch tablets are currently in an awkward position in terms of price and specifications, which is impacting sales.
(c) 2013 Global Data Point. All Rights Reserved. Provided by Syndigate.info an Albawaba.com company
[ Back To Technology News's Homepage ]