Trial and error vital in pursuit of solution
Oct 20, 2013 (The Australian Financial Review - ABIX via COMTEX) --
Innosight's managing partner Scott Anthony says large companies often fail to become more innovative as they are too focused on enhancing their existing business models. He adds that to be truly innovative, companies must test a number of ideas and accept that the majority will not succeed, rather than focusing exclusively on one idea. Anthony will hold classes on innovation at the Creative Innovation conference in November 2013.
Publication Date: 21 October 2013
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