|[October 21, 2013]
CineSport Launches Online, Mobile and Social Portal to Amplify Video Discovery
NEW YORK --(Business Wire)--
CineSport, the largest online producer and distributor of custom sports
video, is launching CineSport.com,
a new multi-platform portal that showcases its original programming,
plus the premium content produced with the leading reporters from its
network of publishers.
CineSport.com is a portal for national and locally focused sports video
that highlights content from CineSport's partners including The Boston
Globe, Los Angeles Times, St. Louis Post-Dispatch, Philadelphia Inquirer
and Daily News, Atlanta Journal Constitution and over 100 others to
provide 360-degree sports video coverage from the most respected news
sources from across the country. CineSport is also launching its social
presence,aggressively distributing programming on Facebook and Twitter (News - Alert).
Adding an online, mobile and social destination will give CineSport new
powerful ways to drive traffic to its publishing partners while
optimizing video SEO.
"The sports section of newspaper websites is the #1 choice for sports
news and information," says Gregg Wink, CEO and Founder of CineSport.
"Through CineSport's new multi-platform portal, we are committed to make
video from our publishing partners easier to discover in order to
continue the growth of their editorial voices."
CineSport produces over 1,200 pieces of original content per month that
feature the top sports reporters in the nation. Often embedded in
reporters' articles, these custom videos help CineSport publishers drive
record traffic and engagement. Last month, CineSport generated 7 million
unique viewers across its network (comScore (News - Alert) Video Metrix September
2013). CineSport.com is another way for users to access this content and
navigate to and from the publishers across all devices.
"There is great advertiser demand for a consistent flow of quality
original sports video programming to drive consumer engagement. Our
unique ability to cover sports from the local up, combined with web and
social distribution channels, allows us to provide brands highly
targeted content integration opportunities in real-time," says Jordan
Bick, Senior Vice President of Sales at CineSport. "CineSport.com is the
final piece that brings our offering full circle."
CineSport will use its proprietary VaMP publishing platform to deliver
video regardless of device, dynamically embed video on CineSport.com and
distribute it on social media. VaMP is used by CineSport's publishing
partners to place video on their sites, and the VaMP platform is a
Cynposis Model D Award finalist for best digital video technology.
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