VMY 2014 to bring in RM76b [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) MALACCA: THE Visit Malaysia Year (VMY) 2014 initiative is expected to rake in RM76 billion in tourist receipts from the targeted 28 million arrivals, Deputy Prime Minister Tan Sri Muhyiddin Yassin said.
Noting that Malaysia was set to benefit from the growth of tourist arrivals in the Asia-Pacific region, he said it was projected to increase from 204 million visitors in 2010 to 535 million in 2030.
Muhyiddin said the expanding market of tourist arrivals worldwide demonstrated that all countries stood to benefit from tourism.
"The outlook for tourism is certainly bright.
"The region will be the fastest growing market, in terms of inbound and outbound tourism, and Malaysia, too, stands to benefit from this," he said at the World Tourism Conference 2013 here yesterday.
Themed "Celebrating 1Malaysia, Truly Asia", VMY 2014 will showcase the unique selling points of the country's rich culture and heritage with many ethnic groups living in harmony.
"VMY is a game changer as it is not just about organising more events and intensifying marketing and promotion, but most importantly, it is getting the nation ready by offering Malaysian hospitality and changing our mindset to be a tourist-friendly country."
He said VMY would mobilise the entire industry and nation to move up the value chain of tourism products and services offered, contributing towards Malaysia as a top-of-the-mind tourist destination.
"This sets the pace for the tourism industry to grow on a higher growth trajectory as reflected by the performance of our previous VMYs."
Present were Chief Minister Datuk Seri Idris Haron, Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz, Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen and UN World Tourism Organisation executive director Zoltan Somogyi.
A total of 678 delegates from 43 countries participated in the three-day conference which started yesterday.
Thirteen local and global speakers will cover four major areas: beyond mass tourism, innovative marketing, new directions for tourism product development, and boon and bane of the tourism sector.
Nazri said the conference focused on ways to increase yield through innovative marketing strategies, new directions for product development, and to provide opportunities for partnership with various countries within a region for a mutual regional prosperity.
"Our focus is to promote Malaysia as the designated travel place for tourists for Visit Malaysia Year 2014," he said at a press briefing after the launch of the event.
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