|[October 22, 2013]
LifeLock Survey Finds Smartphone Users Alarmingly Unaware of Mobile Identity Theft Threats
TEMPE, Ariz. --(Business Wire)--
Four in ten (40%) smartphone users in the United States agree that they
don't understand cyber security well enough to know how to protect
themselves, according to the results of a survey released today by LifeLock,
Inc. (NYSE: LOCK) a leader in identity theft protection.
The online survey, conducted in August by Harris Interactive (News - Alert), asked more
than 2,000 smartphone users about their smartphone security habits and
assessed their knowledge of and participation in potentially risky
Many smartphone users reported sharing data that can leave them
susceptible to identity theft and other identity fraud dangers. Users
are engaging in several compromising behaviors that may leave them at
risk to fraudulent activity:
44% of smartphone users have a personal banking or finance app on
35% of those who have a social networking app on their smartphone
allow the app to know the GPS location of their phone when downloading
36% of those surveyed have not utilized protectionsuch as a PIN,
tracking software, and/or remote wiping capabilities for their
"It's clear that the majority of those surveyed don't take simple steps
to secure their devices," said Neil Chase, Vice President of Education
with LifeLock (News - Alert). "And it varies with age. The survey found that people
ages 18-34 are significantly more likely to use the same password for
every app than those who are 35-54, and people 55 and over are even more
Despite the prevalence of identity theft, users don't see their
smartphones as the biggest risk. Seventy-one percent of users agree that
losing their wallet is a bigger risk for identity theft than losing a
smartphone. Further, 36% of participants believe they are more likely to
have their car stolen than their identity stolen. However, based on an
annual survey published by Javelin Strategy & Research, identity fraud
affected 12.6 million adult consumers in 2012, while, according to the
FBI, fewer than one million cars were stolen in 2012.
LifeLock recommends the following actions to secure a smartphone:
Protect the device with a strong password. Do not use date of birth or
banking PIN as a password.
Do not allow downloaded apps to access GPS location.
Ensure all apps use different usernames and passwords.
Wipe all personal information from the device before replacing or
You can find more information about identity theft and its impact at http://www.lifelock.com/education.
The online study was conducted August 12-30, 2013, by Harris Interactive
on behalf of LifeLock, Inc. among 2,005 smartphone users.
LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity
theft protection services for consumers and identity risk and credit
worthiness assessment services for enterprises. Leveraging unique data,
science and patented technology from ID Analytics, Inc., a wholly owned
subsidiary, LifeLock gains a comprehensive perspective into identity
risk to best protect consumers. As part of its commitment to fighting
identity theft, LifeLock regularly works with law enforcement officials
to better understand identity theft threats and trends.
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