La Redoute selects Prosodie-Capgemini for customer relations services
Oct 25, 2013 (MarketLine via COMTEX) --
La Redoute, a mail order company, has selected Prosodie-Capgemini, a provider of front office services, to provide technological solutions for its new customer relations needs.
To increase its rate of Internet sales conversions, La Redoute wishes to provide support to customers and prospective customers navigating their site. Thanks to the set up of Prosodie-Capgemini's Odigo solution for multichannel customer interaction, La Redoute's customers and prospective customers can now get in touch with a sales agent, not only by phone but also using new channels such as chat, email, and Web Callback.
Thanks to the unified Odigo banner, La Redoute agents will be able to manage all customer interactions via a single interface. This should allow for greater efficiency and consistency in the service they provide to customers. Odigo also has an interface for overall multichannel supervision. This aims to give La Redoute an overview of the interactions taking place across all of its platforms, which can now be shared with its outsourcers.
"Our aim is to offer customers the right sales channel at the right time, while making sure upstream that we have enough agents available to deal with all sales flows. Odigo meets our requirements in terms of features, is flexible enough to be adapted to our organisation, and satisfies with regard to service quality and cost optimisation" said Dominique Decreme, La Redoute's Customer Relations Director.
"Our investment in front office solutions continues with Ready2Series, the new range of innovative, proven solutions and products from the Capgemini group," added Nicolas Aidoud, Managing Director of Prosodie-Capgemini.
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