BURSON-MARSTELLER BAGS TOP BUSINESS AWARDS [Daily Tribune (Bahrain)]
(Daily Tribune (Bahrain) Via Acquire Media NewsEdge) ? ? ASDA'A Burson-Marsteller, the region's leading public relations consultancy, has scooped nine awards at the International Business Awards 2013, including the prestigious gold Stevie for the Public Relations Agency of the Year in the Middle East and Africa for the third year. The Dubai-headquartered agency, part of the WPP Group, which counts Emaar, Emirates NBD, Ford Middle East, McDonalds Arabia, and Nestlé Middle East amongst its clientele, was awarded a record two gold, four silver and three bronze Stevies for PR campaigns for its clients including the UAE Government, the Dubai Expo 2020 bid, Emaar Properties, McDonald's Arabia and Reed Exhibitions. With entrants from over 50 countries, the International Business Awards or Stevies are the world's leading business awards and a benchmark for the industry. The awards, which were presented at a gala dinner at the W Hotel in Barcelona, Spain, were selected by a judging panel of more than 250 leading business executives. "The record-breaking success of ASDA'A Burson-Marsteller at the International Business Awards is a true testament to the thought leadership of the agency in executing compelling and results-oriented communications campaigns. This year's achievements, topped by the Public Relations Agency of the Year in the Middle East and Africa, reflects the extraordinary breadth of communications strategies rolled out by the firm.
This success would not have been possible without the implicit trust of our clients in our competencies," said Chairman and CEO of the MENACOM Group, Joseph Ghossoub, the regional parent company of ASDA'A Burson-Marsteller. ASDA'A Burson-Marsteller, which has a team of 150 professionals in 11 fully-owned offices across the Middle East and North Africa, won the gold Stevie in the PR Campaign of the Year Events & Observances category for its work on Downtown Dubai New Year's Eve Gala for Dubai-based developer Emaar Properties. The celebration, which attracted more than 1.7 million visitors to Dubai, has established itself as one of the world's most watched New Year's Eve events. The communications programme rolled out for the gala event was also awarded a silver honour in the PR Campaign of the Year Marketing/Consumer Services category. ? ?
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