Paciolan Links with Row27 Studios to Introduce Integrated FanMaker Loyalty Program [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Paciolan, a provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, announced that the company has entered into a partnership with Row27 Studios, a digital creative agency and provider of technological services for sports teams.
According to a release, in conjunction with Row27, Paciolan will offer clients a rich fan and student loyalty program that rewards customer activity and engagement with their brand. With the integration of Paciolan data, FanMaker Rewards will track Paciolan attendance data, ticket scans, season ticket purchases, and fundraising donations to help each institution increase attendance and revenue, and drive lifetime fan loyalty. The program also tracks interactions with the official university social media accounts to reward fans based on engagement.
"We are excited to partner with Row27 to amplify their already powerful loyalty program," said Craig Ricks, Vice President of Marketing at Paciolan. "By tracking social engagement along with ticket purchases, donations, and more importantly, attendance, there is an opportunity to influence fan and student behavior and reward them for attendance and online interactions with experiential prizes."
Paciolan reported that the University of Oklahoma, University of Maryland and Boston College are the first in college athletics to implement the loyalty program with integrated Paciolan data. FanMaker Rewards allows universities to integrate Paciolan ticketing, fundraising and scanning data (based on tRes, tFund and Access Management software) to track every interaction with their brand. Along with the Paciolan data, FanMaker Rewards tracks social data from Facebook, Twitter, Instagram, YouTube, Foursquare and GetGlue.
Additionally, fans are encouraged to create an account and connect their university ticketing account, as well as their social media accounts to start earning redeemable points. The program allows universities to more deeply engage with their fans, who are able to view their point totals and see how they compare to other program participants on the leaderboards, and in turn redeem their points for prizes, contests, merchandise and "money can't buy" experiences. FanMaker Rewards is also optimized for mobile devices on iPhone and Android platforms.
The platform offers schools the ability to deploy push marketing campaigns to engage fans, and remarket to them with opportunities to earn more points and redeem them for prizes. The University of Oklahoma is leveraging this capability to build their FanMaker database.
"Paciolan's integration with Row27 provides us with a distinctive platform to increase attendance and build lifetime fan loyalty by enhancing brand engagement and improving retention benefits for our season ticket holders and donors," said Nick Lofaro, Associate Athletics Director of Marketing and Sponsor Services at the University of Maryland. "We now have a solution to reach our devoted fans through our MRewards program and reward them for promoting our brand and attending events."
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