Marketing conference in Dubai [SME Advisor Middle East]
(SME Advisor Middle East Via Acquire Media NewsEdge) Following its successful launch earlier this year, the Business Marketing Association (BMA) Middle East is all set to host its first regional conference in Dubai. The event, held in collaboration with Right Selection, is part of a series of global conferences and will take place on Wednesday October 30, 2013 from 8:15am to 2:30pm at Le Royal Meridian Beach Resort and Spa.
The conference, designed to address industry issues, provides B2B marketers with a platform to share and learn effective strategies, tactics and creative ideas for growing their respective organisations.
The opening event is staged against the backdrop of a joint industry study by the BMA and Forrester Research which discovered that 97 per cent of B2B marketers are doing things they have never done before as part of their marketing strategy while 34 per cent said they feel overwhelmed by change.
Keynote speakers will provide marketers with an insight into what they need to know to survive and thrive in the fast-changing Middle East marketing environment. The impressive line-up of speakers includes Rania Rostom, Director of Corporate Communications at GE, as well as Honeywell Process Solutions Global Marketing Communications Director Zakia Demaghelatrous.
"The conference will provide B2B professionals with an ideal opportunity to learn from recognised experts in a renewed effort to respond to the evolving industry landscape," said Annette Fernandes, Client Services Director at Fifth Ring and current Chairman of the BMA Middle East. "Being able to shine and stand out from the crowd is a challenge marketing professionals face on a regular basis and the conference aims to ignite new ideas, spark inspiration as well as provide vital navigation tips to cope with any hurdles they may have to overcome.
"We are delighted to welcome a range of experienced speakers who will touch upon several different topics which I am sure the delegates will find extremely engaging and informative."
For more information, please contact Sakshi Ravi on email@example.com or 044205599.
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