|[October 28, 2013]
Capital One Bank's Book by Book Program Engages the Public in Donating 50,000 Books to Children in Need
MCLEAN, Va. --(Business Wire)--
Studies show that a child's access to books - both at school and in the
home - is a key predictor of their future academic success and sets the
stage for increased economic opportunity. Unfortunately, in under
resourced communities throughout the U.S., gaining access to quality
books is a challenge for many schools and families. In an effort to
deliver age-appropriate books to students and schools in need, Capital
One Bank®, in partnership with The Heart of America Foundation®
and Communities In Schools, has launched Book
by Book. The digital campaign, now in its second year, will engage
the public in helping donate up to 50,000 books to schools and homes
across the country.
The Book by Book campaign will run from October 28 to November 25, 2013.
During that time, Capital One (News - Alert) Bank will donate a book for every new Like
on the Capital
One Investing for Good Facebook Page, up to 50,000. In addition,
book lovers across the U.S. can enter for a chance to win a custom
children's home library or reading nook in their own home created by
designer and television host Taniya Nayak.
"Early reading and language skills are fundamental building blocks for
learning and success. Developing a lifelong love of reading fuels the
imagination and can open doors to a world of possibilities for
children," said Ken Kido, Executive Vice President, Local Distribution,
Capital One Bank. "It all starts with that first great book. That's why
we're working with The Heart of American Foundation and Communities In
Schools to get books in the hands of children, with the goal of helping
set more children on a path to future success."
Capital One and The Heart of America Foundation have worked together
since 2001 to help foster a love of reading in students across the U.S.
and have put 1.3 million books valued at over $10.5 million into the
hands of more than 564,000 children through 64 READesign®
Library Makeover and Reading Corner projects and hundreds of literacy
"Capital One and The Heart of America Foundation have worked together to
promote literacy for more than a dozenyears and in that time we've
impacted hundreds of thousands of students," said Angie Halamandaris,
Co-Founder and President of The Heart of America Foundation. "The Book
by Book program enables us to reach even more children, ensuring they
have access to quality books and all the opportunities that literacy and
academic success afford."
Through the Book by Book program, Capital One is also building on its
partnership with Communities In Schools, which provides comprehensive
social, behavioral, health, and basic needs support to America's most
at-risk students. Capital One will work together with Communities In
Schools and First Book to disseminate these new books to children and
schools most in need.
"Promoting literacy and providing access to books at a young age is one
of our best tools in helping disenfranchised kids see that they have
options in life," said Dan Cardinali, President, Communities In Schools.
"Working with Capital One, we are able to help more students realize
their own path to success in school and in life."
The Book by Book grand prize custom children's home library, valued at
over $17,000, includes 150 age-appropriate books to stock the shelves in
the winner's beautiful new space. In addition to the grand prize,
entrants have a chance to win one of four weekly Library-in-a-Box (News - Alert) prize
packages. The packages include two boxes of books: one for the winner to
keep for a young reader in his or her life and another box to give away
to a local school or youth organization in their community.
To learn more about Capital One's Book by Book program, help donate
books to kids in need and enter for a chance to win a custom children's
home library makeover, visit www.capitalone.com/bookbybook.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND
OLDER. VOID WHERE PROHIBITED. Promotion ends 11/25/13 at 12:00 p.m. ET.
For Official Rules, prize descriptions and odds disclosure, visit
apps.facebook.com/bookbybook. Sponsor: Capital One Services, LLC, 1680
Capital One Drive, McLean, VA 22102.
About Capital One
Capital One Financial Corporation, headquartered in McLean, Virginia, is
a Fortune 500 company with approximately 1,000 branch locations
primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia,
and the District of Columbia. Its subsidiaries, Capital One, N.A.,
Capital One Bank (USA), N. A., and ING Bank, fsb, offer a broad spectrum
of financial products and services to consumers, small businesses and
commercial clients. We apply the same principles of innovation,
collaboration, and empowerment in our commitment to our communities
across the country that we do in our business. We recognize that helping
to build strong and healthy communities - good places to work, good
places to do business, and good places to raise families - benefits us
all and we are proud to support this and other community initiatives.
About The Heart of America Foundation®
The Heart of America Foundation, a national nonprofit headquartered in
Washington, D.C., uniquely combines volunteerism and literacy. The
organization's focus is to provide children in need everywhere with the
tools to read, succeed, and make a difference. The Heart of America puts
books into the hands of children who need them the most while
transforming school libraries and education spaces in underserved
communities into vital and vibrant centers of learning. Since 1997, the
organization has provided children living in poverty with over 3.4
million library and take-home books, completed 215 READesign projects,
and engaged volunteers in more than 1,037,500 hours of service to the
About Communities In Schools
Communities In Schools surrounds students with a community of support,
empowering them to stay in school and achieve in life. Working in 2,400
schools, in the most challenged communities in 27 states and the
District of Columbia, Communities In Schools serves 1.25 million young
people and their families every year. It has been shown through an
independent evaluation to be the nation's only dropout prevention
organization proven to both increase graduation rates and reduce dropout
rates. In August 2013, Communities In Schools launched a pledge campaign
inviting people to stand with the students being served; learn more and
take the pledge at www.cispledge.org
or visit the website at www.communitiesinschools.org.
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