Online TV & Video Forecasts - 2013 Report
Oct 29, 2013 (M2 PRESSWIRE via COMTEX) --
Research and Markets (http://www.researchandmarkets.com/research/r728pp/online_tv_and) has announced the addition of the "Online TV & Video Forecasts" report to their offering.
According to the report, global online TV and video revenues (over fixed broadband networks) will reach $34.99 billion in 2018, a massive increase from the $3.98 billion recorded in 2010 and the $15.94 billion expected in 2013. By 2018, 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported), up from 182 million in 2010.
The OTT [over-the-top] TV sector is on the brink of a huge take-off as the key players expand internationally, broadband penetration increases, technology advances and as new partnerships are announced on a daily basis.
Online TV and video advertising has been the key driver for the OTT sector, with revenues of $7.4 billion expected in 2013, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $16.4 billion in 2018. However, advertising's share of total OTT revenues will fall from 60.6% in 2010 to 46.9% in 2018.
The fastest growing paid-for OTT revenue stream will be subscription services. Although the likes of Netflix and Hulu Plus are already reasonably well established as streaming subscription services in North America, international markets have been relatively untouched - until now.
Key Topics Covered
- Executive Summary which discusses the burning OTT TV and video issues as well as giving top-line analysis of the forecasts.
- Succinct profiles of the main content providers and platforms.
- Country-by-country profiles.
- Global forecasts summary from 2010 to 2018
- Comparison forecast tables for 40 countries.
- Individual country forecasts for 40 territories.
For more information visit http://www.researchandmarkets.com/research/r728pp/online_tv_and
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products.
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