placemedia Takes Center Stage At NYC Television Week
NEW YORK, Oct. 29, 2013 /PRNewswire via COMTEX/ --
Placemedia, a new television advertising exchange, today announced they will be demonstrating their new Bullet and Engage platforms during NYC Television Week, which runs through October 30. Placemedia's two platforms offer a fully-automated system that monetizes unsold and undersold inventory for media providers, cable systems, satellite, networks and broadcasters.
(Logo: http://photos.prnewswire.com/prnh/20130923/CL84090LOGO )
"Placemedia converts unsold and undersold inventory from over 50 million households into an advertising network," said Derek Mattsson, President of placemedia. "The system programmatically plans and buys the most efficient TV schedules using set-top box data combined with consumer purchasing data. Advertisers can plan and place a buy through the self-serve portal or work with one of our sales agents to give them the scale of TV advertising with the precision and accuracy they've come to expect online."
Participants can see the Bullet and Engage platforms by stopping by Booth #7 in the Solutions Center October 29 - 30.
This is the inaugural NYC Television Week that covers the breadth of today's dynamic TV industry -- from broadcast to cable, satellite to internet video, and beyond. Conferences, award presentations, networking events and seminars are planned that engage the diversity of talent and roles that make today's TV business one of the world's most dynamic and exciting industries.
Placemedia applies micro-targeting technology and metrics to help maximize available impressions and increase incremental revenue by targeting specific audiences across broadcast, cable, satellite and networks. Through a partnership with the nation's leading television providers, placemedia takes unsold and undersold inventory and presents them as audience and demographic targets. Placemedia Engage helps advertisers improve their ability to reach target consumers, increases the efficiency of their TV schedules, and helps monetize programming across all networks, while also helping broadcast providers sell vast quantities of leftover inventory.
With access to 50 million American homes so far, and growing fast, placemedia is the faster, better, and smarter way to target and engage any audience through television.
For more information, visit www.placemedia.com.
ABOUT PLACEMEDIA Based in Salt Lake City, placemedia gives advertisers the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment.
[ Back To Technology News's Homepage ]