Motorola announces Project Ara to create build-your-own phone
(City A.M. (UK) Via Acquire Media NewsEdge) MOTOROLA Mobility, the Googleowned subsidiary, yesterday announced a partnership with Phonebloks to develop the company's concept of a modular mobile phone into a reality.
Under the codename Project Ara Motorola has been working for more than a year on mobile devices that can be upgraded, rather than replaced, when a new battery, camera or processor becomes available.
Phonebloks is an online community which started in September to promote the idea of a modular mobile phone, looking to partner with manufacturers to bring the concept to market.
Motorola is understood to be partnering with Phonebloks in order to tap into the groundswell of interest that the firm has generated from developers and designers wanting to help out on the project.
Motorola said it will announce further details in the next months.
(c) 2013 City A.M.
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